We might be biased but you can’t deny, it’s a great time to be doing podcast studies. Podcasts are on a roll. Listeners keep growing. Ad revenues are doubling every two years. Perhaps best of all, there’s still so much to learn. As podcasting stands ever taller on the audio landscape, it keeps changing. Going […]
Proving the Power of Podcast Advertising – What’s Next? Read More »
The podcasting industry has, a little uncomfortably, found itself in the spotlight the last couple of weeks with daily developments in the Joe Rogan/Spotify saga front and centre across all media outlets. First, a quick rewind. The story dates back to December when the Spotify exclusive podcast The Joe Rogan Experience (JRE) featured the controversial
Rogan & Spotify: The Public Weighs In Read More »
The audio landscape has been transformed in the past 25 years. The number of options and opportunities to listen to audio has exploded, creating a new excitement around audio in all its forms. The challenge for firms or organizations who are mapping out an audio strategy—or advertisers looking to capitalize on the growth of audio—is
Uncovering the What and Why Behind the Audio Boom Read More »
Lots of people are talking about audio these days. And for good reason. Smartphones and smart speakers have people listening to more audio and more different types of audio than ever. The downside, though, of talking about “audio” in general is that it can put every type of audio—radio, music streaming, and podcasts—into the same
All Audio is Not Alike: What Each Type Brings to Listeners and Advertisers Read More »
Looking back at it, the on-demand entertainment revolution has been going on for a full generation now. It’s been more than 20 years since PVRs and DVDs made it possible to watch digital copies of your favourite movies and TV shows on your schedule. And it’s 20+ years since Napster, then the iPod, delivered on
Where is the Growth of On-Demand Content Leading Us? Read More »
Apple and Spotify recently opened the door to helping podcasters set up paid subscriptions on their platforms. Meanwhile, though it went largely under the radar on this side of the ocean, Bauer Media in the UK rolled out a paid subscription package for radio, offering super fans of its Scala Radio, Jazz FM, Planet Rock
What Kind of Audio Will Listeners Pay to Subscribe to? Read More »
I have a confession. I’m a two-finger typist. When I got my first elective in middle school, the choice was typing or Latin. I went for Latin. Bad call. When I landed my first job writing radio ads, there was no time for remedial learning. I survived by clumsily bashing my two fingers into the
How Voice Tech is Helping to Make Audio Hot Read More »
How Customization Adds Value to a Brand Lift Study In civil engineering surveys, benchmarks (like the one above) provide a reference point from which other measurements can be taken. These are often quite literally set in stone because their value derives from being a static, unchanging point of comparison. Market research surveys
Survey Benchmarks are Only the Beginning Read More »
Over the past few decades, audio has been used mainly as a tactical tool to drive immediate sales. And for some very good reasons. Radio serves as the last mile in reaching drivers in their cars or trucks who are about to make a purchase. Meanwhile, direct-to-consumer brands have had great success with host-read ads
Hear That? It’s the Sound of Audio Building Brands Read More »
Conducting Brand Lift Studies for podcasts can be a challenge. It can be difficult to catch listeners ‘in the wild’ to see if your campaign is moving the needle on awareness, consideration or brand perceptions. But it also provides an opportunity. At the heart of the challenge is the magic power that makes podcasts so
Brand Lift Studies for Podcasts: The Controlled Exposure Approach Read More »