BRAND LIFT STUDY
Need to know your brand initiative is working? Conduct a Brand Lift Study.
Our Approach to Brand Lift Study
Is your audio effectively building awareness and moving the needle on brand perceptions? Whether it’s podcasts, radio or music streaming, we take a multi-level approach to brand lift measurement to tell you how your efforts are resonating with your target audience.
We will work with you to clarify the objectives of your campaign or brand initiative, then design the study that will determine if it is hitting the mark. Just as important, we will drive to a deeper brand lift meaning, understanding what’s working and what’s not so you can adjust your plans accordingly.
Our brand lift questions are customized to address your business needs and paired with standardized questions so you can compare performance against established benchmarks.
A few of the ways we evaluate brand lift:
- Pixel-based Surveys offer the opportunity for large campaigns to capture brand lift in real-time. Pixels are served to listeners exposed to the campaign and a matching control group with each group completing a follow-up survey to compare brand metrics.
- Pre-and-Post Studies can follow your media campaign, comparing brand perceptions before and after the campaign. These can be combined with playback of the ad in the post- survey to gain insights on the creative.
- Controlled Exposure studies recruit pre-screened podcast listeners to listen to a podcast with your ad to simulate the exposure a consumer would have to your actual campaign and compare how they feel about your brand with those of a control group.
- Our Multi-Sponsor Ad Effectiveness Studies allow you to conduct controlled exposure studies for multiple brands at the same time, helping to trim the cost of your Brand Lift Studies. Using the exposed group for one brand as the control group for the other streamlines the process.
We have conducted a number of Brand Lift studies with Signal Hill Insights. The entire Signal Hill team has been excellent and knowledgeable, partnering with us to prove out the efficacy of podcasting advertising on the Acast platform and give our clients a deeper understanding of how best to utilize podcasts to drive desired outcomes.Heather GordonManaging Director, Canada, aCAST
When The Globe and Mail launched its first daily news podcast we needed to prove to our automotive client that their sponsorship delivered results. I reached out to Signal Hill Insights – they are a leader in the audio research space and bring a wealth of best practices for a listener/brand lift study. The results have strengthened our podcast sponsorship package and enabled us to demonstrate meaningful business results. Working with Signal Hill Insights has been a true partnership, and we continue to use them as our vendor of choice for all podcast brand lift studies.Andrew ConskyHead of Research and Media Insights, Globe and Mail