RESEARCH
Research tools adapted to meet the changing landscape
No one-size-fits-all solutions. We design and execute each study to address your business needs and capitalize on new opportunities in audio.
Brand Lift Study >>
Checking that your campaign is working at the top as well as the bottom of the marketing funnel. Brand lift studies for podcasts, radio and streaming audio.
Brand Health Studies >>
As the lines between traditional and digital platforms blur, only the strongest brands survive. We help you monitor how well your business is satisfying your audiences' changing needs.
Qualitative Research >>
Numbers don't always tell the story; especially when the media landscape is changing so fast. Focus groups, online bulletin boards, or ethnography can bring these changes into focus.
Content Testing >>
Moment-by-moment dial testing to dig deep into the strengths and weaknesses of your ad creative, your podcast, podcast trailer or radio show breaks, backed up with a qualitative assessment that gives you the why as well as the what.
Environmental Scans >>
When you need an overview of an emerging trend, an environmental scan can help you make sense of it all. We’ll review our research, find what’s relevant from publicly available sources, add our expert perspective, and get you moving in the right direction.