MEDIA
- “How YouTube Propelled Smart TVs Past Smart Speakers as a Preferred Podcast Platform” Barrett Media, July 16, 2025
- “With YouTube Booming, Podcast Creators Get Camera-Ready” New York Times, April 26, 2024
- “Podcasts are Booming in Canada, and Audiences are Only Getting Bigger” Media in Canada, January 22, 2024
- “Cumulus/Signal Hill Release Podcast Download – Fall 2023 Report” Talkers, December 4, 2023
- “Research Suggests That AM/FM Radio Is More Effective Than Radio For Pharmaceuticals” InsideRadio, October 17, 2023
- “What Is Brand Lift In Digital Audio And Podcasting?” RainNews, May 22, 2023
- “News Podcasts May Be Short But Their Depth Is A Winning Attribute” Inside Radio, February 24, 2023
- “Milestone for Canadian Podcast Market: A Majority Has Now Given the Format A Go” InsideRadio, September 30, 2022
- “Canadian, Americans, (and YouTube users) have differing reactions to the Rogan-Spotify controversy” RainNews, February 8, 2022
- “How Can the Podcast Industry Best Manage the Ad Revenue Boom” RainNews, January 13, 2022
- “YouTube May Best Serve As Podcast Welcome Mat, Research Shows” InsideRadio, May 18, 2022
- “Triton Digital Now Collaborating with Signal Hill Insights” RedTech, November 3, 2021
- “Cumulus-Signal Hill Survey Finds Podcast Listening Keeps Growing” Inside Radio, December 9th, 2021
- “Study: Spotify is Now Number One” Podcast Business Journal, December 8, 2021
- “Triton Digital Expands Demographic Data In Podcast Metrics Via Signal Hill Partnership” Triton Digital, October 28th, 2021
- “Triton Digs Deeper Into Podcast Research” Podcast Business Journal, October 27, 2021
- “Unlocking more inventory with audience insights” Podnews, September 14, 2021
- “Radio, information and connection research the main reasons for use” nextcom, Aug 20, 2021
- “Is Anyone Really Listening to Radio’ Jacobs Media. June 30, 2021
- “All Audio is not Created Equal” Inside Radio. June 18, 2021
- “New Report Finds Podcast Listening Bolstered by Pandemic” Podcaster News. May 26, 2021
- “New report finds podcast listening bolstered by pandemic, and listeners like ads” Podnews. May 12, 2021
- “Are Podcast Listeners Open to More Ads?” RadioWorld. May 11, 2021
- “AM/FM Radio Reach almost back to Pre-Covid levels” Media in Canada, May 4, 2021
- “Who is Using Clubhouse in Canada: study” Media in Canada, March 25, 2021
- “One in Two Million: How Listeners Discover New Podcasts” RAIN News. February 18, 2021
- “The Canadian Podcast Listener 2020” The Sound Off Podcast. December 14, 2020.
- “Spotify makes another acquisition, this time in podcast adtech” Media in Canada, Nov 11, 2020.
- “Spotify gets one step closer to radio with Anchor” Media in Canada, Nov 2, 2020.
- “Study: Host-Read Ads Outperform Announcer Reads” Inside Radio. October 2, 2020
- “Measuring the Impact of Podcasts, and the Host-Read Difference.” IAB Reach Conference, Oct 2, 2020.
- “Could Apple Show Broadcasters the Way for Live Radio?” RAIN News. September 3, 2020
- “Building a New Soundtrack for At Home Workers” RAIN News, August 10, 2020
- “Isolation podcast trends: There’s more than meets the ear.” Media in Canada. April 15, 2020.
- “Canadian Podcast Listener suggests the Joe Rogan Experience is a unique ‘unicorn’.” RAIN News. January 30, 2020.
- “Broadcast Dialogue – The Podcast: Jeff Vidler on the 2019 Canadian Podcast Listener Study.” Broadcast Dialogue. November 29, 2019.
- “Jeff Vidler: Time Spent with Podcasts is not a Zero-Sum Game.” RAIN News. October 31, 2019.
- “Monetization gap closing for Canadian podcasters: CPL study.” Broadcast Dialogue. October 22, 2019.
- “Canadian Podcast Listener 2019: Advertising effectiveness and the surprising role of YouTube.” RAIN News. October 21, 2109.
- “Jeff Vidler: Why Advertisers Are Starting to Open their Wallet for Podcasts.” RAIN News. July 31, 2019.
- “Jeff Vidler is a Reese-search Peanut Butter Cup.” Steve Pratt. Pacific Content blog. October 18, 2018.
Podcasts we’ve appeared on:
- “Ad Infinitum Episode 4 ‘Demonstrated = Persuaded’” The Media Roundtable, Oct. 4, 2023
- “A Holistic Approach to Podcasting” Insider Interviews with E.B. Moss, Sept. 6, 2023
- “Unleashing The Potential Of Audio And Video Content #547” New Media Show, July 5, 2023
- “Are Your Podcast Ads Working?” Podcast Advertising Playbook, July 6, 2022
- “The Magic in Podcasting’s Long Tail with Jeff Vidler” Supercaster, April 6, 2022
- Audio Branding, The Hidden Gem of Marketing, September 22, 2021
- Audio Branding, The Hidden Gem of Marketing, September 15, 2021
Press Releases:
Canadian Monthly Podcast Audience grows 19% y/y, Sept. 17, 2025
Enhanced Video Podcast Metrics are Coming to Canadian Podcast Listener, May 6, 2025
- Signal Hill Insights Announces Video Podcast Brand Lift to Measure ROI, April, 1, 2025
- 2025 Benchmark Report: Branded Podcasts Announced, February 19th, 2025
- Signal Hill Insights promotes Paul Riismandel to President, August 20, 2024
- Signal Hill Insights welcomes new Head of US business development , July 25, 2023
- Sounds Profitable’s Webinar To Reveal First-Ever Comparison of the Brand Impact of Podcasts, Linear TV and AM/FM, March 15, 2023
Signal Hill Insights welcomes new Chief Insights Officer, Jan 12, 2023
