MEDIA
- “Milestone for Canadian Podcast Market: A Majority Has Now Given the Format A Go” InsideRadio, September 30, 2022
- “Canadian, Americans, (and YouTube users) have differing reactions to the Rogan-Spotify controversy” RainNews, February 8, 2022
- “How Can the Podcast Industry Best Manage the Ad Revenue Boom” RainNews, January 13, 2022
- “YouTube May Best Serve As Podcast Welcome Mat, Research Shows” InsideRadio, May 18, 2022
- “Triton Digital Now Collaborating with Signal Hill Insights” RedTech, November 3, 2021
- “Cumulus-Signal Hill Survey Finds Podcast Listening Keeps Growing” Inside Radio, December 9th, 2021
- “Study: Spotify is Now Number One” Podcast Business Journal, December 8, 2021
- “Triton Digital Expands Demographic Data In Podcast Metrics Via Signal Hill Partnership” Triton Digital, October 28th, 2021
- “Triton Digs Deeper Into Podcast Research” Podcast Business Journal, October 27, 2021
- “Unlocking more inventory with audience insights” Podnews, September 14, 2021
- “Radio, information and connection research the main reasons for use” nextcom, Aug 20, 2021
- “Is Anyone Really Listening to Radio’ Jacobs Media. June 30, 2021
- “All Audio is not Created Equal” Inside Radio. June 18, 2021
- “New Report Finds Podcast Listening Bolstered by Pandemic” Podcaster News. May 26, 2021
- “New report finds podcast listening bolstered by pandemic, and listeners like ads” Podnews. May 12, 2021
- “Are Podcast Listeners Open to More Ads?” RadioWorld. May 11, 2021
- “AM/FM Radio Reach almost back to Pre-Covid levels” Media in Canada, May 4, 2021
- “Who is Using Clubhouse in Canada: study” Media in Canada, March 25, 2021
- “One in Two Million: How Listeners Discover New Podcasts” RAIN News. February 18, 2021
- “The Canadian Podcast Listener 2020” The Sound Off Podcast. December 14, 2020.
- “Spotify makes another acquisition, this time in podcast adtech” Media in Canada, Nov 11, 2020.
- “Spotify gets one step closer to radio with Anchor” Media in Canada, Nov 2, 2020.
- “Study: Host-Read Ads Outperform Announcer Reads” Inside Radio. October 2, 2020
- “Measuring the Impact of Podcasts, and the Host-Read Difference.” IAB Reach Conference, Oct 2, 2020.
- “Could Apple Show Broadcasters the Way for Live Radio?” RAIN News. September 3, 2020
- “Building a New Soundtrack for At Home Workers” RAIN News, August 10, 2020
- “Isolation podcast trends: There’s more than meets the ear.” Media in Canada. April 15, 2020.
- “Canadian Podcast Listener suggests the Joe Rogan Experience is a unique ‘unicorn’.” RAIN News. January 30, 2020.
- “Broadcast Dialogue – The Podcast: Jeff Vidler on the 2019 Canadian Podcast Listener Study.” Broadcast Dialogue. November 29, 2019.
- “Jeff Vidler: Time Spent with Podcasts is not a Zero-Sum Game.” RAIN News. October 31, 2019.
- “Monetization gap closing for Canadian podcasters: CPL study.” Broadcast Dialogue. October 22, 2019.
- “Canadian Podcast Listener 2019: Advertising effectiveness and the surprising role of YouTube.” RAIN News. October 21, 2109.
- “Jeff Vidler: Why Advertisers Are Starting to Open their Wallet for Podcasts.” RAIN News. July 31, 2019.
- “Jeff Vidler is a Reese-search Peanut Butter Cup.” Steve Pratt. Pacific Content blog. October 18, 2018.
Previously known as Audience Insights Inc., Signal Hill Insights, and its founder Jeff Vidler, have often been featured in the media offering insights on the audio industry.
For media inquiries, please contact Jeff at: jeff@signalhillinsights.com
Podcasts we’ve appeared on:
- “The Magic in Podcasting’s Long Tail with Jeff Vidler” Supercaster, April 6, 2022
- Audio Branding, The Hidden Gem of Marketing, September 22, 2021
- Audio Branding, The Hidden Gem of Marketing, September 15, 2021