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As more brand advertisers discover podcasts, they are looking to get a clear view of how their campaigns are working. Unfortunately, the fragmented way many brands and agencies find themselves conducting research to measure podcast advertising effectiveness places limits on their visibility.Unlike the direct response advertisers who paved the way for podcast advertising by showing
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upper funnel of podcast ads
brand podcast
YouTube podcasts
podcast newcomers
Podcast Ad Opportunity
Branding investment in podcasting
content marketing for podcasts
audio streaming, music streaming
podcast listening
Host Read Ad
digital audio
ad measurement
podcast audience
podcast ad creative
Branded podcasts
Brand Lift for Digital Audio
What can we measure with brand lift