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Know Your Audience, Grow Your Audience: How Red Hat Cultivates Successful Branded Podcasts (with ROI)

How can I grow a larger audience with my podcast? That’s the first question asked by virtually every podcaster, publisher, and brand that ever launched their own podcast. Truth is, there’s no easy answer. Some assume it’s all about marketing. While that is certainly one component, it’s not the whole picture. As Tom Webster points out
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September 24, 2024

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insights driven

Upping the Ad Effectiveness Game – from “Data-Driven” to “Insights-Driven”

September 10, 2024 Audio Update, Brand Lift Study, Podcasting

Listener Motivations Pave the Way to Podcast Growth and Ad Effectiveness

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Brand Lift Insight

5 Reasons You’re Not Getting Enough Brand Lift Insight

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The Listening and Consumer Habits of the Black Podcast Audience

July 23, 2024 Audio Research, Audio Update

Why Maturing DTC and Direct Response Brands Need Brand Lift

July 9, 2024 Audio Update, Brand Lift Study, Podcasting
podcast ads

You Should Care How Listeners Feel About Your Podcast Ads

June 25, 2024 Advertising research, Audio Update, Podcasting
side hustler podcast listener

The Hidden Podcast Audience: The Side-Hustler

June 11, 2024 Audio Research, Audio Update, Brand Lift Study, Podcasting
business podcast listener

The Business Podcast Listener – Who They Are; How to Reach Them

May 21, 2024 Audio Research, Audio Update, Branded Podcasts, Podcasting
Branded integrations with podcasts

Measuring the Many Shades of Branded Integrations with Podcasts

May 7, 2024 Audio Update, Branded Podcasts, Podcasting
successful branded podcasts

What We’ve Learned About What Makes a Successful Branded Podcast

April 23, 2024 Audio Update, Brand Lift Study, Branded Podcasts, Podcasting
podcast ad reads

Driving Podcast Ad Innovation with Thought Leadership: Testing the Power of Talent Reads

April 9, 2024 Advertising research, Audio Update, Podcasting
b2b podcast

The Podcast Listening Habits of Highly Influential Executives

March 26, 2024 Audio Update, Brand Lift Study, Podcasting

The Case for Going Long(er) with Brand Lift

March 12, 2024 Audio Update, Brand Lift Study
podcast advertising effectiveness

Podcast Advertising Effectiveness: Getting a Wide Angle View

February 27, 2024 Advertising research, Audio Update, Brand Lift Study, Podcasting
upper funnel of podcast ads

The Value of Measuring the Upper Funnel for Podcast Ads

February 13, 2024 Advertising research, Audio Update, Podcasting
brand podcast

Brand Podcast Summit Keeps the Focus on the Audience

January 30, 2024 Audio Update, Branded Podcasts
YouTube podcasts

YouTube and Video Will Grow Podcasting in 2024

January 16, 2024 Audio Update, Podcasting

Three Potential Game-Changers from our 2023 Audio Research

January 3, 2024 Advertising research, Audio Research, Audio Update, Podcasting
podcast newcomers

Podcasters & Advertisers: Meet Your New Audience

December 12, 2023 Advertising research, Audio Update, Podcasting
Podcast Ad Opportunity

What Makes Podcasts a Unique Ad Medium: Two Foundational Learnings

November 28, 2023 Advertising research, Audio Research, Audio Update, Podcasting