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This Is Not My Beautiful Host Read Ad. How Did I Get Here?

Let me share two widely held orthodoxies in the podcast industry: Podcast ads outperform nearly any other kind of ad Host-read ads are the best kind of podcast ad Now, there are many, many reasons to complicate these propositions. However, they are repeated widely enough to say that many people think they’re true much of the
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September 12, 2023

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Can the Benefits of Digital be a Rising Tide for All Audio?

August 29, 2023 Advertising research, Audio Update, Podcasting, Streaming audio

Why Podcasters and Publishers Should Lean into Ad Measurement

August 15, 2023 Advertising research, Audio Update, Podcasting

Closing the ‘Know Your Audience’ Gap for Podcasts

July 25, 2023 Audio Research, Audio Update, Podcasting, Qualitative Research

Why Podcast Ad Creative Is Pivotal, Now More than Never

July 11, 2023 Audio Update, Podcasting

Measuring the Success of Branded Podcasts: Choosing the Right Yardsticks

June 27, 2023 Audio Update, Podcasting

Let’s Think about Podcast Consumers, Not Just Listeners

June 13, 2023 Audio Research, Audio Update, Podcasting

New Frontiers in Brand Lift for Digital Audio

June 7, 2023 Audio Update, Brand Lift Help, Brand Lift Study, Podcasting, Streaming audio

What Can We Measure with Brand Lift?

May 30, 2023 Audio Update, Brand Lift Help, Brand Lift Study

How Does Brand Lift Work for Audio and Podcasts?

May 23, 2023 Audio Update, Brand Lift Help, Brand Lift Study, Podcasting

What Is Brand Lift in Digital Audio and Podcasting?

May 16, 2023 Audio Update, Brand Lift Help, Brand Lift Study

Making the Case for Podcasts on Younger Demo Ad Buys

April 25, 2023 Advertising research, Audio Update, Podcasting

4 Bright Signs for Podcasting from 2023’s First Quarter

April 11, 2023 Audio Update, Podcasting

Has Podcasting Become a Mass Medium?

March 27, 2023 Audio Research, Audio Update, Podcasting

Brand Lift Is the Ad Attention Metric You’re Looking For

March 14, 2023 Advertising research, Audio Update, Brand Lift Study, Podcasting

What Makes Podcasts a Powerful and Unique Medium for News

February 22, 2023 Audio Research, Audio Update, Podcasting

Digging the Demos in Triton’s 2022 U.S. Podcast Report

February 8, 2023 Audio Research, Audio Update, Podcasting