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Audio on the Move Report Shows YouTube Is Changing the Canadian Audio Landscape

Canadians still love audio. This is true despite the apparent consumer preference for video, and growing public concern about supposed addictions to short-form video and an associated shortening of attention spans.In fact, 90% of Canadians aged 12+ listened to some form of audio yesterday, including AM/FM radio, streaming music, music on YouTube, audio or video

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July 29, 2026

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