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In 2023, when YouTube established its beachhead as the most-used podcast platform, the Signal Hill Insights team measured brand lift for exactly zero video podcasts that year. Just a year later, in 2024, video was included in 24% of our podcast studies. Responding to the clear needs of the marketplace, in April 2025 we formally announced
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New Benchmarks Compare Brand Lift Between Audio and Video Podcast Ads, and More
Paul Riismandel
July 7, 2026
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The Listening and Consumer Habits of the Black Podcast Audience
Jeff Vidler
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