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The Paradox in Podcasting Growth

We’ve been struck with a paradox ever since we started The Canadian Podcast Listener study back in 2017.Every year, we ask the monthly podcast listeners in our study when they started listening to podcasts and, typically, somewhere between 35 and 40 percent say they started their podcast journey in just the past year.That suggests spectacular
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May 12, 2022

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Where Audio Data Ends and Understanding Begins

April 25, 2022 Audio Research, Brand Lift Study

Podcasting at a Crossroads?

April 6, 2022 Advertising research, Brand Lift Study, Podcasting

Putting Podcast First in Branded Podcast

March 24, 2022 Brand Lift Study, Podcasting

Proving the Power of Podcast Advertising – What’s Next?

March 10, 2022 Advertising research, Audio Research, Podcasting

Investing in the Longtail of Podcasts

February 24, 2022 Podcasting

Rogan & Spotify: The Public Weighs In

February 10, 2022 Audio Research, Podcasting

Shared Experience: Opportunity for a Radio Refresh

January 26, 2022 Radio

How Can the Podcast Industry Best Manage the Ad Revenue Boom?

January 11, 2022 Advertising research, Podcasting

YouTube: The Elephant in the Podcasting Room?

December 15, 2021 Podcasting

Changing the Record: How Vinyl Illustrates our Different Listening Habits

December 1, 2021 Podcasting, Radio

Podcast Listening Post-Pandemic: Some Early Observations

November 10, 2021 Podcasting

Integrating Big Data with Survey Data to Help Fill Gaps in Podcast Measurement

October 27, 2021 Podcasting

How to Tell if the Media in your Ad Campaign are Effective

October 13, 2021 Advertising research

Uncovering the What and Why Behind the Audio Boom

September 29, 2021 Audio Research

Helping Brands Think Outside the Audio Box: A Manifesto

September 8, 2021 Podcasting, Radio, Streaming audio

Secrets from Spotify and The Beatles on Engaging Audio Content: It’s Something Personal

August 23, 2021 Streaming audio