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3 Major Trends Driving Change in Podcasting, and How To Manage Them

Last week we released the 16th edition of the Podcast Download, a joint project between Westwood One / Cumulus Media and Signal Hill Insights. We conduct this survey twice a year, in the spring and the fall. One powerful aspect of this cadence is the ability to track the development of trends in something closer
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June 23, 2026

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audience data

How to Use Audience Data to Grow Your Podcast or Network

June 9, 2026 Audience Research, Audio Update, Podcasting
smart tv podcast

Prime Time is Podcast Time: Smart TVs and Podcasts in the UK

May 27, 2026 Audio Research, Audio Update, Podcasting, Video Podcasting
hit podcast

Redefining what’s a “hit” podcast. But does it even matter?

May 5, 2026 Audience Research, Audio Update, Brand Lift Study, Content Testing, Podcasting, Video Podcasting
branded content

“Vanity Metrics Are Dead” and More Takeaways for Podcasting from Branded Content Days 2026

April 21, 2026 Audio Update, Branded Podcasts, Podcasting

SIGNAL HILL INSIGHTS ANNOUNCES AUDIO ON THE MOVE

April 15, 2026 Audio Update, Press Release
Underperforming ad campaign

How Brand Lift Helps You Correct Four Under-performing Campaign Metrics

April 7, 2026 Audio Update, Brand Lift Study
Podcast Movement 2026

Podcasting’s Evolution Takes On SXSW: Six Takeaways from Podcast Movement Evolutions

March 24, 2026 Audio Update, Podcasting
Apple video podcast

Apple’s Video Podcast Impact: What the Audience Data Says

March 10, 2026 Audience Research, Audio Update, Podcasting, Video Podcasting
incremental brand measurement

Brand Lift Is the Incrementality Measure Brands Are Looking For

February 24, 2026 Audio Update, Brand Lift Study, Branded Podcasts, Podcasting
podcast genre target

ATTN Ad Buyers and Ad Planners: Strategically Improve Your Podcast Genre Targeting

February 10, 2026 Audience Research, Audio Update, Podcasting
podcast consumers

The Surprising Group of Podcast Consumers Comprising the New “Age of Acquisition” for Advertisers

January 27, 2026 Audience Research, Audio Update, Podcasting
2026 Canadian podcast listener trends

Guidance for 2026 on Video Podcasts, Promotion and Advertising from the Canadian Podcast Listener

January 14, 2026 Audio Update, Canadian Podcast Listeners, Podcasting

The Canadian Podcast Listener Releases Fresh Data on Video Podcasts, Promotion, Ad Avoidance, and More

January 14, 2026 Audio Update, Press Release
podcast trends

Three Podcasting Trends We See from Surveying 66,000 Podcast Consumers in 2025

December 16, 2025 Audio Update, Brand Lift Study, Podcasting
podcast audio advantages

Are Podcasters and Listeners Missing the Advantages of Audio?

December 2, 2025 Audience Research, Audio Update, Podcasting
podcast ad renewal

Four Ways Brand Lift Can Secure Ad Campaign Renewals

November 11, 2025 Audio Update, Brand Lift Study, Podcasting
preparing for brand lift study

How Do You Prepare Your Podcast and Network for Brand Lift?

October 28, 2025 Audio Update
Podcasting Advertising Week

Podcasting at Advertising Week 2025: Trust, creativity, and smarter data drive audio’s momentum

October 14, 2025 Advertising research, Audio Update, Brand Lift Study, Branded Podcasts, Podcasting
podcast audience growth

The Magic Formula: Podcast + Audience Research = Growth

September 30, 2025 Audience Research, Audio Update, Branded Podcasts, Podcasting

Canadian Monthly Podcast Audience grows 19% y/y, now comprising 46% of adult population

September 18, 2025 Audio Update, Press Release

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