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In my last post I defined what brand lift is, how it's distinct from other forms of lift measurement, and why a brand should use this ad effectiveness method. In this installment – part two of four – I'm going to dive into some of the practical details of how brand lift studies are measured.  How
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Measuring How Audio Ad Campaigns Resonate with Listeners

Join Paul Riismandel on June 20th for this free 30-minute webinar and LIVE Q&A! Spots are limited so grab yours now.