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What We’ve Learned About What Makes a Successful Branded Podcast

Side-by-side with the explosion in podcast listening over the past 10 years is the mini-explosion of brands using branded podcasts as a pillar in their content marketing strategy.Podcast ad revenues are forecast to have grown by 26% in 2023, according to the IAB/PwC U.S. Podcast Advertising Revenue Study. Branded content, which includes branded podcasts, is
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April 23, 2024

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podcast ad reads

Driving Podcast Ad Innovation with Thought Leadership: Testing the Power of Talent Reads

April 9, 2024 Advertising research, Audio Update, Podcasting
b2b podcast

The Podcast Listening Habits of Highly Influential Executives

March 26, 2024 Audio Update, Brand Lift Study, Podcasting

The Case for Going Long(er) with Brand Lift

March 12, 2024 Audio Update, Brand Lift Study
podcast advertising effectiveness

Podcast Advertising Effectiveness: Getting a Wide Angle View

February 27, 2024 Advertising research, Audio Update, Brand Lift Study, Podcasting
upper funnel of podcast ads

The Value of Measuring the Upper Funnel for Podcast Ads

February 13, 2024 Advertising research, Audio Update, Podcasting
brand podcast

Brand Podcast Summit Keeps the Focus on the Audience

January 30, 2024 Audio Update, Branded Podcasts
YouTube podcasts

YouTube and Video Will Grow Podcasting in 2024

January 16, 2024 Audio Update, Podcasting

Three Potential Game-Changers from our 2023 Audio Research

January 3, 2024 Advertising research, Audio Research, Audio Update, Podcasting
podcast newcomers

Podcasters & Advertisers: Meet Your New Audience

December 12, 2023 Advertising research, Audio Update, Podcasting
Podcast Ad Opportunity

What Makes Podcasts a Unique Ad Medium: Two Foundational Learnings

November 28, 2023 Advertising research, Audio Research, Audio Update, Podcasting

Get To Know the Purchasing Habits of Podcast Listeners

November 14, 2023 Advertising research, Infographic
Branding investment in podcasting

Branding Investment in Podcasting Doubles, Magnifying Focus on Brand Lift

November 7, 2023 Audio Update, Brand Lift Study, Podcasting
content marketing for podcasts

Proving Out Content Marketing Opportunities for Brands on Podcasts

October 24, 2023 Audio Update, Podcasting
audio streaming, music streaming

It’s Easy to Measure Streaming Audio (Along with Your Podcasts)

October 10, 2023 Audio Update, Streaming audio
podcast listening

Helping More Podcast Listeners Get the Podcast Habit

September 26, 2023 Audio Research, Audio Update, Podcasting
Host Read Ad

This Is Not My Beautiful Host Read Ad. How Did I Get Here?

September 12, 2023 Audio Update, Podcasting
digital audio

Can the Benefits of Digital be a Rising Tide for All Audio?

August 29, 2023 Advertising research, Audio Update, Podcasting, Streaming audio
ad measurement

Why Podcasters and Publishers Should Lean into Ad Measurement

August 15, 2023 Advertising research, Audio Update, Podcasting
podcast audience

Closing the ‘Know Your Audience’ Gap for Podcasts

July 25, 2023 Audio Research, Audio Update, Podcasting, Qualitative Research
podcast ad creative

Why Podcast Ad Creative Is Pivotal, Now More than Never

July 11, 2023 Audio Update, Podcasting