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A Partnership that Sounds Profitable for the Podcast Industry

I vividly remember when Bryan Barletta first pitched me his idea for Sounds Profitable. It was August 2020, and I was heading up podcast research at Stitcher, just a couple months before the company was acquired by SiriusXM. Being the height of the pandemic, of course we were on a Zoom call, but I barely
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January 18, 2023

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Ready to (Third) Party for the Future of Podcasting

January 12, 2023 Advertising research, Audio Research, Audio Update, Podcasting, Uncategorized

Does Podcasting Really Need Blockbusters?

December 14, 2022 Audio Research, Audio Update, Podcasting

3 Big Things We Learned from Our Audio Research in 2022

November 30, 2022 Audio Research, Audio Update, Podcasting, Qualitative Research

The State of Audio Measurement: Notes from the asi International Radio & Audio Conference

November 8, 2022 Advertising research, Audio Update, Radio

If There Was a Marketing Campaign to Promote Podcast Listening, What Would it Say?

October 25, 2022 Advertising research, Audio Research, Audio Update, Podcasting

New Listening Data Shows Bright Future for Podcast Growth

September 28, 2022 Audio Research, Audio Update, Podcasting

Taking Brand Lift Studies for Podcasts Beyond the Headlines

September 14, 2022 Audio Update, Brand Lift Study, Podcasting

Does Podcast Advertising Have a Repetition Problem?

August 17, 2022 Advertising research, Audio Research, Audio Update, Podcasting

Listen to Me: The Power of Audio for Understanding

July 21, 2022 Audio Update, Podcasting, Radio

Digging Deeper: Making Your Podcast more Entertaining

July 6, 2022 Audio Research, Audio Update, Brand Lift Study, Content Testing, Podcasting

The Key Drivers of Podcast Appeal

June 22, 2022 Audio Research, Audio Update, Content Testing, Podcasting

Helping Radio Find Its Unique Value Proposition

June 8, 2022 Audio Research, Audio Update, Radio

When Your Favourite Podcast Changes its Stripes – a
Researcher’s Take

May 26, 2022 Podcasting

The Paradox in Podcasting Growth

May 12, 2022 Audio Research, Podcasting

Where Audio Data Ends and Understanding Begins

April 25, 2022 Audio Research, Brand Lift Study

Podcasting at a Crossroads?

April 6, 2022 Advertising research, Brand Lift Study, Podcasting