Brand Lift Study

What You Can’t See Can Help You: The Hidden Value of Brand-Building

Cuba

It’s one of those COVID things. Since the pandemic closed all the gyms, my wife and I have been taking morning walks around our neighborhood to stay active and get some fresh air. Most days, we walk past a transit shelter poster frozen in time since January, blaring “Auténtica Cuba.” With COVID putting the brakes …

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How Do You Know if Your Branded Podcast is Working?

Branded podcasts are flipping the script on the publisher/advertiser relationship. They have quickly gained traction—and big budgets—from Content Marketing departments looking for new and deeper ways for brands to engage with their customers. The most recent IAB/PwC IAB Podcast Ad Revenue Study estimates that branded podcasts accounted for more than a 10% share of all …

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