Advertising Week NYC is in full effect, and I’m on the ground taking it all in as we publish. Going into this week I couldn’t miss Digiday’s “Guide to What’s In and Out” at the event, especially this proclamation: In Resurgence of brand building OutFocus on performance marketing That’s music to my ears, and prompts me […]
Podcast Advertising Trends: Branding is “In” Read More »
How can I grow a larger audience with my podcast? That’s the first question asked by virtually every podcaster, publisher, and brand that ever launched their own podcast. Truth is, there’s no easy answer. Some assume it’s all about marketing. While that is certainly one component, it’s not the whole picture. As Tom Webster points
I recently shared some insights from our research on the podcast listening habits of senior executives. Most notably, we found that they are more than 2x as likely as other podcast consumers to be what we call “power listeners,” spending at least five hours a week with podcasts. That was one of the most widely
The Business Podcast Listener – Who They Are; How to Reach Them Read More »
At times a brand needs to share a story that requires more than 30 seconds or a minute to tell effectively. While branded podcasts can be a very effective vehicle for longer storytelling, a challenge lies in building an audience for a new show. There is a middle ground. Rather than trying to carve out
Measuring the Many Shades of Branded Integrations with Podcasts Read More »
Side-by-side with the explosion in podcast listening over the past 10 years is the mini-explosion of brands using branded podcasts as a pillar in their content marketing strategy. Podcast ad revenues are forecast to have grown by 26% in 2023, according to the IAB/PwC U.S. Podcast Advertising Revenue Study. Branded content, which includes branded podcasts,
What We’ve Learned About What Makes a Successful Branded Podcast Read More »
Content marketers and podcast production agencies have been conceiving and creating branded podcasts for several years now. But much of it has been done in silos, relying on trial and error and creative instincts to move their craft forward. That’s what made the Brand Podcast Virtual Summit on January 24 so powerful. A total of
Brand Podcast Summit Keeps the Focus on the Audience Read More »