Podcasting

How Do You Know if Your Branded Podcast is Working?

Branded podcasts are flipping the script on the publisher/advertiser relationship. They have quickly gained traction—and big budgets—from Content Marketing departments looking for new and deeper ways for brands to engage with their customers. The most recent IAB/PwC IAB Podcast Ad Revenue Study estimates that branded podcasts accounted for more than a 10% share of all …

How Do You Know if Your Branded Podcast is Working? Read More »

Are Podcast Hosts Now Holding All the Cards?

Last year, my wife and I attended a live recording of “My Favorite Murder,” the popular true-crime podcast. In a two-hours-plus show, the first half hour or so featured the two hosts, Karen Kilgariff and Georgia Hardstark, informally bantering back and forth, cracking jokes, going on tangents, and generally chatting like girlfriends grabbing coffee. Their …

Are Podcast Hosts Now Holding All the Cards? Read More »

Podcasts: Helping Advertisers Reach the Engaged On-Demand Consumer

The ability for consumers to pay for ad-free content is certainly not new, HBO being one legacy example. Now, with paid streaming services such as Spotify doing to the audio landscape what Netflix has done to movies and TV, the available options for advertisers to reach consumers of on-demand content are becoming more scarce. In …

Podcasts: Helping Advertisers Reach the Engaged On-Demand Consumer Read More »