Podcasting

Brand Lift Studies: Seeing the Full Picture

Photo by Una Laurencic from Pexels

As we’ve been working on brand lift studies for radio, podcasts and music streaming lately, I’ve found myself thinking about my trips to art galleries. Sometimes, a gallery visit can be like taking an art history course. You can start by seeing what was valued by an ancient culture through their sculptures or pottery. Then …

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What You Can’t See Can Help You: The Hidden Value of Brand-Building

Cuba

It’s one of those COVID things. Since the pandemic closed all the gyms, my wife and I have been taking morning walks around our neighborhood to stay active and get some fresh air. Most days, we walk past a transit shelter poster frozen in time since January, blaring “Auténtica Cuba.” With COVID putting the brakes …

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How Do You Know if Your Branded Podcast is Working?

Branded podcasts are flipping the script on the publisher/advertiser relationship. They have quickly gained traction—and big budgets—from Content Marketing departments looking for new and deeper ways for brands to engage with their customers.  What’s less clear is how you can tell if your branded podcast is delivering full bang for those bucks. The challenge is …

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Are Podcast Hosts Now Holding All the Cards?

Last year, my wife and I attended a live recording of “My Favorite Murder,” the popular true-crime podcast. In a two-hours-plus show, the first half hour or so featured the two hosts, Karen Kilgariff and Georgia Hardstark, informally bantering back and forth, cracking jokes, going on tangents, and generally chatting like girlfriends grabbing coffee. Their …

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Podcasts: Helping Advertisers Reach the Engaged On-Demand Consumer

The ability for consumers to pay for ad-free content is certainly not new, HBO being one legacy example. Now, with paid streaming services such as Spotify doing to the audio landscape what Netflix has done to movies and TV, the available options for advertisers to reach consumers of on-demand content are becoming more scarce. In …

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