Podcasting

Taking Brand Lift Studies for Podcasts Beyond the Headlines

Brand Lift Studies

While brand lift studies are an increasingly important way to assess a podcast ad campaign’s performance, it’s essential to go beyond the headlines to get the full benefit of the data. Let’s talk about why and how to do that. As podcasting continues to grow and develop as a medium, so does the volume and …

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Does Podcast Advertising Have a Repetition Problem?

podcast advertising

To repeat ads, or not to repeat ads. That is the question that has been making the rounds of the podcast advertising blogosphere the last couple of months. In early July, Pierre Bouvard of Cumulus Media posted a blog citing what was at the time the most recent Podsights Benchmark Report showing that podcast ad …

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Digging Deeper: Making Your Podcast more Entertaining

We recently lifted the hood of our podcast content research to get a better idea of what is the most important thing you need to do to make your podcast so appealing it brings listeners back for more. As you know, when you’re competing with millions of podcasts, standing out is more than just getting your podcast a single download. …

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When Your Favourite Podcast Changes its Stripes – a
Researcher’s Take

favourite podcast

A large part of the job of being a researcher is exploring and understanding people’s behaviours and thought processes; and it’s made more interesting when you can compare what you’re exploring with your own experiences and behaviours. To non-researchers it’s perhaps not the most exciting activity, but it’s been quite thought-provoking to go through this …

When Your Favourite Podcast Changes its Stripes – a
Researcher’s Take
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Proving the Power of Podcast Advertising – What’s Next?

podcast adveertising

We might be biased but you can’t deny, it’s a great time to be doing podcast studies. Podcasts are on a roll. Listeners keep growing. Ad revenues are doubling every two years. Perhaps best of all, there’s still so much to learn. As podcasting stands ever taller on the audio landscape, it keeps changing. Going …

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