Podcasting

Are Podcast Hosts Now Holding All the Cards?

/ Podcasting, Radio

Last year, my wife and I attended a live recording of “My Favorite Murder,” the popular true-crime podcast. In a two-hours-plus show, the first half hour or so featured the two hosts, Karen Kilgariff and Georgia Hardstark, informally bantering back and forth, cracking jokes, going on tangents, and generally chatting like girlfriends grabbing coffee. Their […]

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Podcasts: Helping Advertisers Reach the Engaged On-Demand Consumer

/ Podcasting

The ability for consumers to pay for ad-free content is certainly not new, HBO being one legacy example. Now, with paid streaming services such as Spotify doing to the audio landscape what Netflix has done to movies and TV, the available options for advertisers to reach consumers of on-demand content are becoming more scarce. In

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