Radio

The State of Audio Measurement: Notes from the asi International Radio & Audio Conference

audio measurement

Last week was asi’s annual audio measurement conference, a gathering of mainly research and measurement experts held this year in Nice. I attended not just because of the location (although of course that didn’t hurt!), but also to understand current and future developments in audience measurement in the audio industry, particularly as it relates to …

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Helping Brands Think Outside the Audio Box: A Manifesto

Outside the audio box

A curious thing is happening as new opportunities for audio are capturing the attention of advertisers. Instead of looking to invest new dollars in audio, it seems that most advertisers and agencies are shuffling dollars from one type of audio to another. Sadly, many of us working in audio are enabling this. Audio is hot …

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How Can Radio Capitalize on its Ability to Connect with Listeners?

connection with listeners

The most gratifying thing about doing research is when your findings solve a problem or otherwise make a difference. Researchers also love it when their studies start a conversation. We had the good fortune to do just that with a study we recently did with Radio Connects on how each type of audio—broadcast radio, podcasts, …

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