Radio

Helping Brands Think Outside the Audio Box: A Manifesto

Outside the audio box

A curious thing is happening as new opportunities for audio are capturing the attention of advertisers. Instead of looking to invest new dollars in audio, it seems that most advertisers and agencies are shuffling dollars from one type of audio to another. Sadly, many of us working in audio are enabling this. Audio is hot …

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How Can Radio Capitalize on its Ability to Connect with Listeners?

connection with listeners

The most gratifying thing about doing research is when your findings solve a problem or otherwise make a difference. Researchers also love it when their studies start a conversation. We had the good fortune to do just that with a study we recently did with Radio Connects on how each type of audio—broadcast radio, podcasts, …

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Hear That? It’s the Sound of Audio Building Brands

Over the past few decades, audio has been used mainly as a tactical tool to drive immediate sales. And for some very good reasons. Radio serves as the last mile in reaching drivers in their cars or trucks who are about to make a purchase. Meanwhile, direct-to-consumer brands have had great success with host-read ads …

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8 Things We Learned from Our Audio Research in 2020

As we look towards 2021 with a big sigh of relief, it feels like a good time to look back at 2020. As traumatic as 2020 has been, it was also a year of change for audio. Stay-at-home orders disrupted our lives and shook up the habits around the soundtrack that accompanies our lives. Commute …

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Could Too Much Success Burst the Podcasting Bubble?

We’ve all been living in bubbles since March. And the podcast world has been living in something of its own bubble. With revenues cratering in most media sectors, podcasting has been floating above the fray. Even with downgraded growth projections, the IAB/PwC Podcast Advertising Revenue Study is expecting a double-digit increase in U.S. ad revenues …

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