Radio

Brand Lift Studies: Seeing the Full Picture

Photo by Una Laurencic from Pexels

As we’ve been working on brand lift studies for radio, podcasts and music streaming lately, I’ve found myself thinking about my trips to art galleries. Sometimes, a gallery visit can be like taking an art history course. You can start by seeing what was valued by an ancient culture through their sculptures or pottery. Then …

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What You Can’t See Can Help You: The Hidden Value of Brand-Building

Cuba

It’s one of those COVID things. Since the pandemic closed all the gyms, my wife and I have been taking morning walks around our neighborhood to stay active and get some fresh air. Most days, we walk past a transit shelter poster frozen in time since January, blaring “Auténtica Cuba.” With COVID putting the brakes …

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Are Podcast Hosts Now Holding All the Cards?

Last year, my wife and I attended a live recording of “My Favorite Murder,” the popular true-crime podcast. In a two-hours-plus show, the first half hour or so featured the two hosts, Karen Kilgariff and Georgia Hardstark, informally bantering back and forth, cracking jokes, going on tangents, and generally chatting like girlfriends grabbing coffee. Their …

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