Radio

Hear That? It’s the Sound of Audio Building Brands

Over the past few decades, audio has been used mainly as a tactical tool to drive immediate sales. And for some very good reasons. Radio serves as the last mile in reaching drivers in their cars or trucks who are about to make a purchase. Meanwhile, direct-to-consumer brands have had great success with host-read ads …

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8 Things We Learned from Our Audio Research in 2020

As we look towards 2021 with a big sigh of relief, it feels like a good time to look back at 2020. As traumatic as 2020 has been, it was also a year of change for audio. Stay-at-home orders disrupted our lives and shook up the habits around the soundtrack that accompanies our lives. Commute …

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Could Too Much Success Burst the Podcasting Bubble?

We’ve all been living in bubbles since March. And the podcast world has been living in something of its own bubble. With revenues cratering in most media sectors, podcasting has been floating above the fray. Even with downgraded growth projections, the IAB/PwC Podcast Advertising Revenue Study is expecting a double-digit increase in U.S. ad revenues …

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Brand Lift Studies: Seeing the Full Picture

Photo by Una Laurencic from Pexels

As we’ve been working on brand lift studies for radio, podcasts and music streaming lately, I’ve found myself thinking about my trips to art galleries. Sometimes, a gallery visit can be like taking an art history course. You can start by seeing what was valued by an ancient culture through their sculptures or pottery. Then …

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