Radio

Helping Brands Think Outside the Audio Box: A Manifesto

Outside the audio box

A curious thing is happening as new opportunities for audio are capturing the attention of advertisers. Instead of looking to invest new dollars in audio, it seems that most advertisers and agencies are shuffling dollars from one type of audio to another. Sadly, many of us working in audio are enabling this. Audio is hot …

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How Can Radio Capitalize on its Ability to Connect with Listeners?

connection with listeners

The most gratifying thing about doing research is when your findings solve a problem or otherwise make a difference. Researchers also love it when their studies start a conversation. We had the good fortune to do just that with a study we recently did with Radio Connects on how each type of audio—broadcast radio, podcasts, …

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Hear That? It’s the Sound of Audio Building Brands

Over the past few decades, audio has been used mainly as a tactical tool to drive immediate sales. And for some very good reasons. Radio serves as the last mile in reaching drivers in their cars or trucks who are about to make a purchase. Meanwhile, direct-to-consumer brands have had great success with host-read ads …

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