Audio Update

3 Big Things We Learned from Our Audio Research in 2022

It’s been a crazy and a challenging year for audio. Dampened by recession fears, radio revenues have been slow to return as we emerge from the pandemic. Podcast ad dollars are still growing, yet the need for some podcast companies to scale back their grand ambitions has led to some layoffs. One of the fortunate …

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The State of Audio Measurement: Notes from the asi International Radio & Audio Conference

audio measurement

Last week was asi’s annual audio measurement conference, a gathering of mainly research and measurement experts held this year in Nice. I attended not just because of the location (although of course that didn’t hurt!), but also to understand current and future developments in audience measurement in the audio industry, particularly as it relates to …

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If There Was a Marketing Campaign to Promote Podcast Listening, What Would it Say?

promote podcast listening

‘Got milk?’ may be the most iconic marketing campaign of all time. For 25 years through 2018, Annie Leibovitz took 180 photos of celebrities from Dennis Rodman to Taylor Swift to Kermit the Frog to Bill Clinton and Robert Dole, all proudly sporting a milk mustache. The campaign stood out for a number of reasons, …

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New Listening Data Shows Bright Future for Podcast Growth

Growth of Podcast Listening

Did the pandemic slow down the growth of podcast listening? Or is podcast listening dropping as everyone goes back to everyday life? The answer to both questions is a clear no, based on what we see from early results from The Canadian Podcast Listener 2022. Gains in podcast listening during the pandemic are holding and …

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Taking Brand Lift Studies for Podcasts Beyond the Headlines

Brand Lift Studies

While brand lift studies are an increasingly important way to assess a podcast ad campaign’s performance, it’s essential to go beyond the headlines to get the full benefit of the data. Let’s talk about why and how to do that. As podcasting continues to grow and develop as a medium, so does the volume and …

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Does Podcast Advertising Have a Repetition Problem?

podcast advertising

To repeat ads, or not to repeat ads. That is the question that has been making the rounds of the podcast advertising blogosphere the last couple of months. In early July, Pierre Bouvard of Cumulus Media posted a blog citing what was at the time the most recent Podsights Benchmark Report showing that podcast ad …

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Digging Deeper: Making Your Podcast more Entertaining

We recently lifted the hood of our podcast content research to get a better idea of what is the most important thing you need to do to make your podcast so appealing it brings listeners back for more. As you know, when you’re competing with millions of podcasts, standing out is more than just getting your podcast a single download. …

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