Audio Update

Audio on the Move Report Shows YouTube Is Changing the Canadian Audio Landscape

/ Audio Research, Audio Update, Podcasting, Video Podcasting

Canadians still love audio. This is true despite the apparent consumer preference for video, and growing public concern about supposed addictions to short-form video and an associated shortening of attention spans. In fact, 90% of Canadians aged 12+ listened to some form of audio yesterday, including AM/FM radio, streaming music, music on YouTube, audio or […]

Audio on the Move Report Shows YouTube Is Changing the Canadian Audio Landscape Read More »

Signal Hill Insights’ Audio on the Move: AM / FM Radio Leads Ad-Supported Audio Listening in Canada, Music on YouTube in 2nd Place

/ Audio Update, Press Release

SIGNAL HILL INSIGHTS’ AUDIO ON THE MOVE: AM / FM RADIO LEADS AD-SUPPORTED AUDIO LISTENING IN CANADA, MUSIC ON YOUTUBE IN 2ND PLACE TORONTO, Canada,  July 29, 2026 – Nine-in-ten Canadians listened to audio media yesterday, and half of that time was supported by advertising. These are among the key findings in Signal Hill Insights’

Signal Hill Insights’ Audio on the Move: AM / FM Radio Leads Ad-Supported Audio Listening in Canada, Music on YouTube in 2nd Place Read More »

New Benchmarks Compare Brand Lift Between Audio and Video Podcast Ads, and More

/ Advertising research, Audio Research, Audio Update, Brand Lift Study, Branded Podcasts, Ethnographic Research, Podcasting, Qualitative Research, Video Podcasting

In 2023, when YouTube established its beachhead as the most-used podcast platform, the Signal Hill Insights team measured brand lift for exactly zero video podcasts that year. Just a year later, in 2024, video was included in 24% of our podcast studies.  Responding to the clear needs of the marketplace, in April 2025 we formally

New Benchmarks Compare Brand Lift Between Audio and Video Podcast Ads, and More Read More »

How to Use Audience Data to Grow Your Podcast or Network

/ Audience Research, Audio Update, Podcasting
audience data

Most of us in the podcast industry are very focused on content, for good and obvious reasons. That’s the beating heart of podcasting. But a content-centric mindset can actually be a barrier to audience development. While it’s true that audiences pick shows based upon the content, the factors driving this choice are much more complex

How to Use Audience Data to Grow Your Podcast or Network Read More »

Prime Time is Podcast Time: Smart TVs and Podcasts in the UK

/ Audio Research, Audio Update, Podcasting, Video Podcasting
smart tv podcast

For podcasting, smart TVs are delivering on the lost promise of smart speakers. Essentially, that promise was a simple, inexpensive appliance that would let people listen to podcasts throughout their home, without being tethered to a smartphone, headphones, or computer.  But, today, we’ve seen the smart TV eclipse the smart speaker for podcast consumption in

Prime Time is Podcast Time: Smart TVs and Podcasts in the UK Read More »

Redefining what’s a “hit” podcast. But does it even matter?

/ Audience Research, Audio Update, Brand Lift Study, Content Testing, Podcasting, Video Podcasting
hit podcast

What does it mean to be a “hit” podcast? And is this even a useful concept? To dig into this, we’re going to attempt to rightsize our perspective of podcast audience sizes. But first, a question about the one podcast that very likely qualifies as a “hit.” Think about the podcast that has for years

Redefining what’s a “hit” podcast. But does it even matter? Read More »

“Vanity Metrics Are Dead” and More Takeaways for Podcasting from Branded Content Days 2026

/ Audio Update, Branded Podcasts, Podcasting
branded content

“Vanity metrics are dead.” I don’t think anyone would be surprised if I said this was heard on stage at a podcasting event. But in this case these words came out of the mouth of Sara Badler, Chief Advertising Officer, North America for The Guardian, at Branded Content Days NYC 2026. The event brought together

“Vanity Metrics Are Dead” and More Takeaways for Podcasting from Branded Content Days 2026 Read More »

SIGNAL HILL INSIGHTS ANNOUNCES AUDIO ON THE MOVE

/ Audio Update, Press Release

SIGNAL HILL INSIGHTS ANNOUNCES AUDIO ON THE MOVE, CANADA’S FIRST HOLISTIC SHARE-OF-AUDIO RESEARCH STUDY TORONTO, Canada – April 15, 2026 – Signal Hill Insights, Canada’s leading audio-focused market research company, announces Audio on the Move, the nation’s first holistic study providing the growing audio industry a comprehensive view of how and when Canadians are listening.

SIGNAL HILL INSIGHTS ANNOUNCES AUDIO ON THE MOVE Read More »