“Vanity metrics are dead.” I don’t think anyone would be surprised if I said this was heard on stage at a podcasting event. But in this case these words came out of the mouth of Sara Badler, Chief Advertising Officer, North America for The Guardian, at Branded Content Days NYC 2026. The event brought together […]
SIGNAL HILL INSIGHTS ANNOUNCES AUDIO ON THE MOVE, CANADA’S FIRST HOLISTIC SHARE-OF-AUDIO RESEARCH STUDY TORONTO, Canada – April 15, 2026 – Signal Hill Insights, Canada’s leading audio-focused market research company, announces Audio on the Move, the nation’s first holistic study providing the growing audio industry a comprehensive view of how and when Canadians are listening.
SIGNAL HILL INSIGHTS ANNOUNCES AUDIO ON THE MOVE Read More »
The Signal Hill Insights team runs brand lift studies on a lot of ad campaigns – more and more every year. And, to be frank, not every one drives the lifts that the advertiser – and publisher – were looking for. On the one hand, you might say that’s the law of averages at work.
How Brand Lift Helps You Correct Four Under-performing Campaign Metrics Read More »
For the first time, Podcast Movement Evolutions landed alongside SXSW in Austin—an alignment that felt less like a scheduling coincidence and more like a signal (pun intended) of where the industry is headed. Our CEO, Paul Riismandel, and VP of Research, Matt Hird, were on the ground across all three days, tracking the conversations that
Podcasting’s Evolution Takes On SXSW: Six Takeaways from Podcast Movement Evolutions Read More »
After a brief period in which “video podcasts versus audio podcasts” was not the main news story in the podcast industry space, Apple has reinvigorated the discussion by introducing a new method for viewing video podcasts. The HTTP Live Streaming (HLS) method certainly sounds like an improvement over previous methods of watching video in Apple
Apple’s Video Podcast Impact: What the Audience Data Says Read More »
It’s table stakes to measure the outcome of an ad campaign. How did it shift awareness and perception of a brand? What actions, like a click or purchase, did it drive? But how do we isolate a campaign’s outcomes, with confidence? No attribution signal or metric is ever 100% deterministic. That is, while we can
Brand Lift Is the Incrementality Measure Brands Are Looking For Read More »
During my days working in a podcast ad sales organization it seemed that we were always on the lookout to sign specific genres of shows based upon advertiser demand. Business and Health & Fitness are two that particularly come to mind, because there was constantly a limited supply of inventory but a surplus of B2B
ATTN Ad Buyers and Ad Planners: Strategically Improve Your Podcast Genre Targeting Read More »
Brands are obsessed with youth. Much of this can be attributed to wanting to leverage the “age of acquisition.” Borrowing from cognitive science, the idea is that when a brand is encountered early in life it’s more likely to be vividly remembered. There’s thought to be a “window of loyalty” – roughly ages 12 to
Happy New Year! As we closed out 2025, Jeff Ulster of Ulster Media and I started making the rounds presenting the results of The Canadian Podcast Listener 2025 to our sponsors and subscribers. It’s always encouraging to see how eagerly this report is anticipated each year, and the variety of questions we get during the
The Canadian Podcast Listener Releases Fresh Data on Video Podcasts, Promotion, Ad Avoidance, and More January 14, 2026 – Signal Hill Insights announces the release of The Canadian Podcast Listener 2025, conducted in partnership with Ulster Media. The only comprehensive study of its kind, The Canadian Podcast Listener delivers insights on the podcast audience and