How do you feel about fully AI-generated audio? We’re not asking about podcasts or music where the producer or artist used some AI tools to help with things like research, notes, effects or editing. Rather, we’re asking about content that is generated start-to-finish by an AI-tool, from script or composition, voices or instruments, to final
How Do Canadians Feel About AI-Generated Podcasts and Music? Read More »
SIGNAL HILL INSIGHTS AUDIO ON THE MOVE: AM/FM RADIO MAINTAINS LARGEST SHARE OF CANADIAN IN-CAR LISTENING, SUPERMAJORITY OF CANADIANS DISLIKE AI-GENERATED AUDIO TORONTO, Ontario, October 7, 2026 – AM / FM radio maintains its position as Canada’s most-used audio medium in the car, accounting for 46% of time yesterday. Music streaming services are second, used for
After five years working in the podcast industry and listening to colleagues offer post-conference recaps, I finally had the opportunity to attend my first Podcast Movement. Bright-eyed and bushy-tailed, I was excited to spend two full days in New York City, arguably the cultural capital of the United States, learning about the state of the
The first-ever Sounds Profitable Business Summit in New York City started in the dark. Opening presenter Ira Glass, host/creator of the long-running This American Life, asked for the obscurity in order to focus the audience’s attention on his voice and the sounds he would be sharing. Speaking to, “Things that Podcasts Do Better,” he took
Next week, September 14 – 18, podcasting takes over New York City. The week starts off with the Sounds Profitable Business Summit on Monday and Tuesday, the annual IAB Podcast Upfront is Wednesday, and the first-ever NYC edition of Podcast Movement wraps things up Thursday and Friday. The Signal Hill Insights team is honored to
I hear folks in the podcast industry – from podcasters and publishers to advertisers and buyers – say all the time that they’re “data driven.” I don’t doubt this to be true, but what I think they really mean to say is that they’re “research driven.” Data isn’t just there. It needs to be gathered,
Research Is More than Just Data – 4 Ways Research Drives Return in Podcasting Read More »
“If it works with your eyes closed, it’s a podcast.” I really like this “short version” of the recently released AMP Accords definition of a podcast. The long version is more technical, but no less useful. I like this short version both because it’s simple, and because it pithily captures what is most pertinent
How do you describe a podcast? 4,819 Americans tell us what they think. Read More »
Canadians still love audio. This is true despite the apparent consumer preference for video, and growing public concern about supposed addictions to short-form video and an associated shortening of attention spans. In fact, 90% of Canadians aged 12+ listened to some form of audio yesterday, including AM/FM radio, streaming music, music on YouTube, audio or
Audio on the Move Report Shows YouTube Is Changing the Canadian Audio Landscape Read More »
SIGNAL HILL INSIGHTS’ AUDIO ON THE MOVE: AM / FM RADIO LEADS AD-SUPPORTED AUDIO LISTENING IN CANADA, MUSIC ON YOUTUBE IN 2ND PLACE TORONTO, Canada, July 29, 2026 – Nine-in-ten Canadians listened to audio media yesterday, and half of that time was supported by advertising. These are among the key findings in Signal Hill Insights’
In 2023, when YouTube established its beachhead as the most-used podcast platform, the Signal Hill Insights team measured brand lift for exactly zero video podcasts that year. Just a year later, in 2024, video was included in 24% of our podcast studies. Responding to the clear needs of the marketplace, in April 2025 we formally
New Benchmarks Compare Brand Lift Between Audio and Video Podcast Ads, and More Read More »