Audio Research

Does Podcast Advertising Have a Repetition Problem?

podcast advertising

To repeat ads, or not to repeat ads. That is the question that has been making the rounds of the podcast advertising blogosphere the last couple of months. In early July, Pierre Bouvard of Cumulus Media posted a blog citing what was at the time the most recent Podsights Benchmark Report showing that podcast ad …

Does Podcast Advertising Have a Repetition Problem? Read More »

Digging Deeper: Making Your Podcast more Entertaining

We recently lifted the hood of our podcast content research to get a better idea of what is the most important thing you need to do to make your podcast so appealing it brings listeners back for more. As you know, when you’re competing with millions of podcasts, standing out is more than just getting your podcast a single download. …

Digging Deeper: Making Your Podcast more Entertaining Read More »

Proving the Power of Podcast Advertising – What’s Next?

podcast adveertising

We might be biased but you can’t deny, it’s a great time to be doing podcast studies. Podcasts are on a roll. Listeners keep growing. Ad revenues are doubling every two years. Perhaps best of all, there’s still so much to learn. As podcasting stands ever taller on the audio landscape, it keeps changing. Going …

Proving the Power of Podcast Advertising – What’s Next? Read More »

All Audio is Not Alike: What Each Type Brings to Listeners and Advertisers

Audio type

Lots of people are talking about audio these days. And for good reason. Smartphones and smart speakers have people listening to more audio and more different types of audio than ever. The downside, though, of talking about “audio” in general is that it can put every type of audio—radio, music streaming, and podcasts—into the same …

All Audio is Not Alike: What Each Type Brings to Listeners and Advertisers Read More »