Audio Research

What You Can’t See Can Help You: The Hidden Value of Brand-Building

Cuba

It’s one of those COVID things. Since the pandemic closed all the gyms, my wife and I have been taking morning walks around our neighborhood to stay active and get some fresh air. Most days, we walk past a transit shelter poster frozen in time since January, blaring “Auténtica Cuba.” With COVID putting the brakes …

What You Can’t See Can Help You: The Hidden Value of Brand-Building Read More »