Every content provider knows how fundamentally critical it is to understand your audience. This is beyond true for podcasts. With hundreds of thousands of active podcasts to choose from, success depends on how to get your podcast audience and your advertisers to choose your podcast. The benefits are clear. The more you know about your …
Closing the ‘Know Your Audience’ Gap for Podcasts Read More »
It’s been a crazy and a challenging year for audio. Dampened by recession fears, radio revenues have been slow to return as we emerge from the pandemic. Podcast ad dollars are still growing, yet the need for some podcast companies to scale back their grand ambitions has led to some layoffs. One of the fortunate …
3 Big Things We Learned from Our Audio Research in 2022 Read More »
While the pandemic has put a pause on so much, it’s also pushed forward a world of change. That makes it a good time to be a researcher. But it also requires a re-think. You can’t keep doing the same old surveys asking the same old questions. For example, how would you put together a …