Qualitative Research

3 Big Things We Learned from Our Audio Research in 2022

By / Audio Research, Audio Update, Podcasting, Qualitative Research

It’s been a crazy and a challenging year for audio. Dampened by recession fears, radio revenues have been slow to return as we emerge from the pandemic. Podcast ad dollars are still growing, yet the need for some podcast companies to scale back their grand ambitions has led to some layoffs. One of the fortunate …

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Keeping You Ahead of our Changing, Challenging Times: a Look at Online Qualitative Research

By / Qualitative Research, Uncategorized

While the pandemic has put a pause on so much, it’s also pushed forward a world of change. That makes it a good time to be a researcher. But it also requires a re-think. You can’t keep doing the same old surveys asking the same old questions. For example, how would you put together a …

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Demystifying Brand Lift

Measuring How Audio Ad Campaigns Resonate with Listeners

Join Paul Riismandel on June 20th for this free 30-minute webinar and LIVE Q&A! Spots are limited so grab yours now.

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