Qualitative Research

New Benchmarks Compare Brand Lift Between Audio and Video Podcast Ads, and More

/ Advertising research, Audio Research, Audio Update, Brand Lift Study, Branded Podcasts, Ethnographic Research, Podcasting, Qualitative Research, Video Podcasting

In 2023, when YouTube established its beachhead as the most-used podcast platform, the Signal Hill Insights team measured brand lift for exactly zero video podcasts that year. Just a year later, in 2024, video was included in 24% of our podcast studies.  Responding to the clear needs of the marketplace, in April 2025 we formally

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Closing the ‘Know Your Audience’ Gap for Podcasts

/ Audio Research, Audio Update, Podcasting, Qualitative Research
podcast audience

Every content provider knows how fundamentally critical it is to understand your audience. This is beyond true for podcasts. With hundreds of thousands of active podcasts to choose from, success depends on how to get your podcast audience and your advertisers to choose your podcast. The benefits are clear. The more you know about your

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3 Big Things We Learned from Our Audio Research in 2022

/ Audio Research, Audio Update, Podcasting, Qualitative Research

It’s been a crazy and a challenging year for audio. Dampened by recession fears, radio revenues have been slow to return as we emerge from the pandemic. Podcast ad dollars are still growing, yet the need for some podcast companies to scale back their grand ambitions has led to some layoffs. One of the fortunate

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Keeping You Ahead of our Changing, Challenging Times: a Look at Online Qualitative Research

/ Qualitative Research, Uncategorized

While the pandemic has put a pause on so much, it’s also pushed forward a world of change. That makes it a good time to be a researcher. But it also requires a re-think. You can’t keep doing the same old surveys asking the same old questions. For example, how would you put together a

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