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One in Two Million: How Listeners Discover New Podcasts

One of the biggest challenges facing podcasting is discovery. It cuts both ways. Where can podcast listeners go to find their next great obsession? And, if you’re a podcaster, how do you get your podcast discovered among the 2 million or so podcasts crowding the playing field? We put our microscope on this a few …

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Survey Benchmarks are Only the Beginning

marker embedded in a large rock in front of the Noroton Volunteer Fire Department, Darien, Connecticut.

How Customization Adds Value to a Brand Lift Study        In civil engineering surveys, benchmarks (like the one above) provide a reference point from which other measurements can be taken. These are often quite literally set in stone because their value derives from being a static, unchanging point of comparison. Market research surveys …

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