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Who’s in the Club?

Clubhouse app

There’s been a lot of talk about the Clubhouse live audio chat app over the past few months. The explosive growth of the invite-only, IOS-only app has certainly got the attention of those working in the audio world. Will the Clubhouse app kill podcasts? Is Clubhouse an update of live talk radio for the 2020s? …

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Keeping You Ahead of our Changing, Challenging Times: a Look at Online Qualitative Research

While the pandemic has put a pause on so much, it’s also pushed forward a world of change. That makes it a good time to be a researcher. But it also requires a re-think. You can’t keep doing the same old surveys asking the same old questions. For example, how would you put together a …

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One in Two Million: How Listeners Discover New Podcasts

One of the biggest challenges facing podcasting is discovery. It cuts both ways. Where can podcast listeners go to find their next great obsession? And, if you’re a podcaster, how do you get your podcast discovered among the 2 million or so podcasts crowding the playing field? We put our microscope on this a few …

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Survey Benchmarks are Only the Beginning

marker embedded in a large rock in front of the Noroton Volunteer Fire Department, Darien, Connecticut.

How Customization Adds Value to a Brand Lift Study        In civil engineering surveys, benchmarks (like the one above) provide a reference point from which other measurements can be taken. These are often quite literally set in stone because their value derives from being a static, unchanging point of comparison. Market research surveys …

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