Environmental Scan

One in Two Million: How Listeners Discover New Podcasts

By / Environmental Scan, Podcasting, Uncategorized

One of the biggest challenges facing podcasting is discovery. It cuts both ways. Where can podcast listeners go to find their next great obsession? And, if you’re a podcaster, how do you get your podcast discovered among the 2 million or so podcasts crowding the playing field? We put our microscope on this a few …

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8 Things We Learned from Our Audio Research in 2020

By / Advertising research, Audio Research, Environmental Scan, Podcasting, Radio

As we look towards 2021 with a big sigh of relief, it feels like a good time to look back at 2020. As traumatic as 2020 has been, it was also a year of change for audio. Stay-at-home orders disrupted our lives and shook up the habits around the soundtrack that accompanies our lives. Commute …

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