Being a researcher is always most rewarding when we get to collaborate with smart people who want to learn something—not just checking off the research box, but really getting to some kind of truth. This happened most recently in a brief research survey that came about in a rather out-of-the-box way. The study was a […]
Does Podcasting Really Need Blockbusters? Read More »
It’s been a crazy and a challenging year for audio. Dampened by recession fears, radio revenues have been slow to return as we emerge from the pandemic. Podcast ad dollars are still growing, yet the need for some podcast companies to scale back their grand ambitions has led to some layoffs. One of the fortunate
3 Big Things We Learned from Our Audio Research in 2022 Read More »
‘Got milk?’ may be the most iconic marketing campaign of all time. For 25 years through 2018, Annie Leibovitz took 180 photos of celebrities from Dennis Rodman to Taylor Swift to Kermit the Frog to Bill Clinton and Robert Dole, all proudly sporting a milk mustache. The campaign stood out for a number of reasons,
If There Was a Marketing Campaign to Promote Podcast Listening, What Would it Say? Read More »
Did the pandemic slow down the growth of podcast listening? Or is podcast listening dropping as everyone goes back to everyday life? The answer to both questions is a clear no, based on what we see from early results from The Canadian Podcast Listener 2022. Gains in podcast listening during the pandemic are holding and
New Listening Data Shows Bright Future for Podcast Growth Read More »
To repeat ads, or not to repeat ads. That is the question that has been making the rounds of the podcast advertising blogosphere the last couple of months. In early July, Pierre Bouvard of Cumulus Media posted a blog citing what was at the time the most recent Podsights Benchmark Report showing that podcast ad
Does Podcast Advertising Have a Repetition Problem? Read More »
We recently lifted the hood of our podcast content research to get a better idea of what is the most important thing you need to do to make your podcast so appealing it brings listeners back for more. As you know, when you’re competing with millions of podcasts, standing out is more than just getting your podcast a single download.
Digging Deeper: Making Your Podcast more Entertaining Read More »
Whether you agree that podcasts have a ‘discovery problem’ or not, there’s no doubt that the big players in the space are spending a lot of time, money and inventory to promote their shows and stand out from the (literally) millions of competing podcasts out there. The truth of the matter is all the promotion
The Key Drivers of Podcast Appeal Read More »
In case you missed it, Jacobs Media issued a wake-up call to the radio industry a few weeks ago with the release of their Techsurvey 2022. Results from the online survey of more than 30,000 listeners recruited from radio station databases across the US and Canada showed a decline in AM/FM tuning, even among these
Helping Radio Find Its Unique Value Proposition Read More »
We’ve been struck with a paradox ever since we started The Canadian Podcast Listener study back in 2017. Every year, we ask the monthly podcast listeners in our study when they started listening to podcasts and, typically, somewhere between 35 and 40 percent say they started their podcast journey in just the past year. That
The Paradox in Podcasting Growth Read More »
I love data. I would lose my research stripes if I didn’t. One thing I’ve learned over the years though is that data has its limits. When I turn on my laptop excited to pour over the results of a new study (researchers are easily entertained), a data point will sometimes jump off the page—that
Where Audio Data Ends and Understanding Begins Read More »