What does it mean to be a “hit” podcast? And is this even a useful concept? To dig into this, we’re going to attempt to rightsize our perspective of podcast audience sizes. But first, a question about the one podcast that very likely qualifies as a “hit.” Think about the podcast that has for years […]
Redefining what’s a “hit” podcast. But does it even matter? Read More »
We recently lifted the hood of our podcast content research to get a better idea of what is the most important thing you need to do to make your podcast so appealing it brings listeners back for more. As you know, when you’re competing with millions of podcasts, standing out is more than just getting your podcast a single download.
Digging Deeper: Making Your Podcast more Entertaining Read More »
Whether you agree that podcasts have a ‘discovery problem’ or not, there’s no doubt that the big players in the space are spending a lot of time, money and inventory to promote their shows and stand out from the (literally) millions of competing podcasts out there. The truth of the matter is all the promotion
The Key Drivers of Podcast Appeal Read More »
Looking back at it, the on-demand entertainment revolution has been going on for a full generation now. It’s been more than 20 years since PVRs and DVDs made it possible to watch digital copies of your favourite movies and TV shows on your schedule. And it’s 20+ years since Napster, then the iPod, delivered on
Where is the Growth of On-Demand Content Leading Us? Read More »