I hear folks in the podcast industry – from podcasters and publishers to advertisers and buyers – say all the time that they’re “data driven.” I don’t doubt this to be true, but what I think they really mean to say is that they’re “research driven.” Data isn’t just there. It needs to be gathered, […]
Research Is More than Just Data – 4 Ways Research Drives Return in Podcasting Read More »
“If it works with your eyes closed, it’s a podcast.” I really like this “short version” of the recently released AMP Accords definition of a podcast. The long version is more technical, but no less useful. I like this short version both because it’s simple, and because it pithily captures what is most pertinent
How do you describe a podcast? 4,819 Americans tell us what they think. Read More »
Most of us in the podcast industry are very focused on content, for good and obvious reasons. That’s the beating heart of podcasting. But a content-centric mindset can actually be a barrier to audience development. While it’s true that audiences pick shows based upon the content, the factors driving this choice are much more complex
How to Use Audience Data to Grow Your Podcast or Network Read More »
What does it mean to be a “hit” podcast? And is this even a useful concept? To dig into this, we’re going to attempt to rightsize our perspective of podcast audience sizes. But first, a question about the one podcast that very likely qualifies as a “hit.” Think about the podcast that has for years
Redefining what’s a “hit” podcast. But does it even matter? Read More »
After a brief period in which “video podcasts versus audio podcasts” was not the main news story in the podcast industry space, Apple has reinvigorated the discussion by introducing a new method for viewing video podcasts. The HTTP Live Streaming (HLS) method certainly sounds like an improvement over previous methods of watching video in Apple
Apple’s Video Podcast Impact: What the Audience Data Says Read More »
During my days working in a podcast ad sales organization it seemed that we were always on the lookout to sign specific genres of shows based upon advertiser demand. Business and Health & Fitness are two that particularly come to mind, because there was constantly a limited supply of inventory but a surplus of B2B
ATTN Ad Buyers and Ad Planners: Strategically Improve Your Podcast Genre Targeting Read More »
Brands are obsessed with youth. Much of this can be attributed to wanting to leverage the “age of acquisition.” Borrowing from cognitive science, the idea is that when a brand is encountered early in life it’s more likely to be vividly remembered. There’s thought to be a “window of loyalty” – roughly ages 12 to
Dear Podcaster, when was the last time you reminded your audience they can listen to just the audio of your show? For anyone who’s been in podcasting for more than five years this sounds like an absurd question. But it’s not 2020 anymore, and it’s become abundantly clear that consumers no longer think of podcasts
Are Podcasters and Listeners Missing the Advantages of Audio? Read More »
When you’re producing a podcast wouldn’t you like to know… …who’s in the audience? Not just basic demographics, but the interesting facts and qualities that directly relate to your objectives? …what your audience really thinks about your show? Not just reviews and social media chatter, but also the thoughts from among the majority whom you
The Magic Formula: Podcast + Audience Research = Growth Read More »
News has consistently been the second most-consumed category of podcasts since 2021, the first year of the survey of 12,000 adult podcast consumers that Signal Hill Insights conducts annually in the U.S. in support of Triton Digital’s Podcast Metrics Demos+. In the second quarter of this year the News genre hit a new high, with
The News Podcast Audience Hits a New High, and Sees a Striking Change in Composition Read More »