Streaming audio

It’s Easy to Measure Streaming Audio (Along with Your Podcasts)

By / Audio Update, Streaming audio
audio streaming, music streaming

Streaming audio had a head-start on podcasting in establishing digital audio advertising. It’s been around a little longer, becoming practical in the late 90s, while podcasting emerged around 2003.  Ads on streaming audio didn’t quite coalesce into an industry until the mid-2000s, but that’s still earlier than podcasts. That can make streaming audio advertising seem …

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Can the Benefits of Digital be a Rising Tide for All Audio?

By / Advertising research, Audio Update, Podcasting, Streaming audio
digital audio

Thinking back 10 years ago, it was reasonable to expect that the growth of podcast listening and music streaming would take a slice out of the rapidly growing pie of revenue going to digital advertising. Music streaming in particular offered advertisers the same benefits as other digital media. It delivered addressable audio, allowing brands to …

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New Frontiers in Brand Lift for Digital Audio

By / Audio Update, Brand Lift Help, Brand Lift Study, Podcasting, Streaming audio
Brand Lift for Digital Audio

As we’ve explored in this series of posts, brand lift is a powerful methodology for measuring and understanding how an ad campaign’s message is resonating with audiences. That goes to show the return on investment when your goals are in the upper-funnel, like awareness, favorability, and intent. Without a doubt, proving that effectiveness is valuable …

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Helping Brands Think Outside the Audio Box: A Manifesto

By / Podcasting, Radio, Streaming audio
Outside the audio box

A curious thing is happening as new opportunities for audio are capturing the attention of advertisers. Instead of looking to invest new dollars in audio, it seems that most advertisers and agencies are shuffling dollars from one type of audio to another. Sadly, many of us working in audio are enabling this. Audio is hot …

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Secrets from Spotify and The Beatles on Engaging Audio Content: It’s Something Personal

By / Streaming audio
Engaging Audio Content

I have an interesting relationship with Spotify… and it’s complicated. As someone who specializes in audio research, I’m fascinated by Spotify’s focus on data. With 365 million users, Spotify has a massive amount of data on music and podcast listening. And they use it in so many ways. As a Spotify listener, I like checking …

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