Streaming audio

Helping Brands Think Outside the Audio Box: A Manifesto

Outside the audio box

A curious thing is happening as new opportunities for audio are capturing the attention of advertisers. Instead of looking to invest new dollars in audio, it seems that most advertisers and agencies are shuffling dollars from one type of audio to another. Sadly, many of us working in audio are enabling this. Audio is hot …

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Secrets from Spotify and The Beatles on Engaging Audio Content: It’s Something Personal

Engaging Audio Content

I have an interesting relationship with Spotify… and it’s complicated. As someone who specializes in audio research, I’m fascinated by Spotify’s focus on data. With 365 million users, Spotify has a massive amount of data on music and podcast listening. And they use it in so many ways. As a Spotify listener, I like checking …

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