Every year when we dig into the findings from the latest Canadian Podcast Listener study we see some fascinating changes in how people are listening to podcasts. This year, in our 4th annual study, we couldn’t help noticing how different the most popular podcasts are from what we saw in our first study back in 2017. As […]
Podcasts for the People: the Growing Variety of Podcast Content Read More »
There are hundreds of thousands of active podcasts. That’s a whole lot of podcasts. And they come in all shapes and sizes. So why is it that there are so many podcasts, but only two basic types of podcast ads: the host-read ad and the announcer-read ad? With so many podcasters striving to put their
Do Podcast Ads All Have to Sound So Much Alike? Read More »
It all started with streaming. Then podcasts. Now Spotify is setting its sights on radio. In case you missed it, on October 14 the streaming giant took another big step in their master plan to dominate all things audio. Using Anchor, the podcast-creation app they picked up in early 2019, creators can now mix talk
Spotify’s Latest Move: Not Your Father’s Radio Read More »
It’s the curse of being a researcher. Our clients often ask us what’s going to happen in the future. But the truth is that researchers have a limited perspective: we see things through more of a rear-view mirror than a crystal ball. At best, we can look at what just happened, review findings from other
Polishing the Crystal Ball for the Future of Audio Read More »
We’ve all been living in bubbles since March. And the podcast world has been living in something of its own bubble. With revenues cratering in most media sectors, podcasting has been floating above the fray. Even with downgraded growth projections, the IAB/PwC Podcast Advertising Revenue Study is expecting a double-digit increase in U.S. ad revenues
Could Too Much Success Burst the Podcasting Bubble? Read More »
As we’ve been working on brand lift studies for radio, podcasts and music streaming lately, I’ve found myself thinking about my trips to art galleries. Sometimes, a gallery visit can be like taking an art history course. You can start by seeing what was valued by an ancient culture through their sculptures or pottery. Then
Brand Lift Studies: Seeing the Full Picture Read More »
There’s a new meme for 2020: “We’re no longer working from home; we’re living at work.” It really captures the new reality, doesn’t it? A lot of us have been “living at work” since early March. And while we should be thankful that we have a job and don’t have to put ourselves in danger
Building a New Soundtrack for At-Home Workers Read More »
It’s one of those COVID things. Since the pandemic closed all the gyms, my wife and I have been taking morning walks around our neighborhood to stay active and get some fresh air. Most days, we walk past a transit shelter poster frozen in time since January, blaring “Auténtica Cuba.” With COVID putting the brakes
What You Can’t See Can Help You: The Hidden Value of Brand-Building Read More »
In all the years I’ve worked in media research, I’ve noticed that most content can be split into two categories: broad and shallow, or narrow and deep. The first has greater reach, while the second has greater engagement. Think of it this way: Nearly a billion people around the world tune in to watch the
Are you Maroon 5 or Phish? The Yin and Yang of Content Read More »
Branded podcasts are flipping the script on the publisher/advertiser relationship. They have quickly gained traction—and big budgets—from Content Marketing departments looking for new and deeper ways for brands to engage with their customers. What’s less clear is how you can tell if your branded podcast is delivering full bang for those bucks. The challenge is
How Can You Tell When Branded Podcasts are Working? Read More »