Podcasting

How Can You Tell When Branded Podcasts are Working?

Branded podcasts are flipping the script on the publisher/advertiser relationship. They have quickly gained traction—and big budgets—from Content Marketing departments looking for new and deeper ways for brands to engage with their customers.  What’s less clear is how you can tell if your branded podcast is delivering full bang for those bucks. The challenge is …

How Can You Tell When Branded Podcasts are Working? Read More »

Are Podcast Hosts Now Holding All the Cards?

Last year, my wife and I attended a live recording of “My Favorite Murder,” the popular true-crime podcast. In a two-hours-plus show, the first half hour or so featured the two hosts, Karen Kilgariff and Georgia Hardstark, informally bantering back and forth, cracking jokes, going on tangents, and generally chatting like girlfriends grabbing coffee. Their …

Are Podcast Hosts Now Holding All the Cards? Read More »

Podcasts: Helping Advertisers Reach the Engaged On-Demand Consumer

The ability for consumers to pay for ad-free content is certainly not new, HBO being one legacy example. Now, with paid streaming services such as Spotify doing to the audio landscape what Netflix has done to movies and TV, the available options for advertisers to reach consumers of on-demand content are becoming more scarce. In …

Podcasts: Helping Advertisers Reach the Engaged On-Demand Consumer Read More »