Podcasting

Proving the Power of Podcast Advertising – What’s Next?

podcast adveertising

We might be biased but you can’t deny, it’s a great time to be doing podcast studies. Podcasts are on a roll. Listeners keep growing. Ad revenues are doubling every two years. Perhaps best of all, there’s still so much to learn. As podcasting stands ever taller on the audio landscape, it keeps changing. Going …

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How Can the Podcast Industry Best Manage the Ad Revenue Boom?

podcast ad revenue

The neck-snapping growth of podcast ad revenues is good news for podcasters, but it also presents some fundamental challenges as we look ahead. The U.S. ad spend on podcasting has nearly doubled every two years since 2015. From an estimated $69m in 2015 to more than $1b in 2021, the IAB/PwC’s U.S. Podcast Advertising Revenue …

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Integrating Big Data with Survey Data to Help Fill Gaps in Podcast Measurement

podcast measurement

Data has often been called ‘the new oil.’ And, like oil, it has more value when it’s been refined. IDC projects that the world will create 163 zettabytes by 2025, 10 times the amount generated in 2017. How big is a zettabyte? Put in an audio context, a single zettabyte of storage could store 7.5 …

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