Brand Lift Study

What You Can’t See Can Help You: The Hidden Value of Brand-Building

/ Audio Research, Brand Lift Study, Podcasting, Radio
Cuba

It’s one of those COVID things. Since the pandemic closed all the gyms, my wife and I have been taking morning walks around our neighborhood to stay active and get some fresh air. Most days, we walk past a transit shelter poster frozen in time since January, blaring “Auténtica Cuba.” With COVID putting the brakes […]

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How Can You Tell When Branded Podcasts are Working?

/ Brand Lift Study, Podcasting

Branded podcasts are flipping the script on the publisher/advertiser relationship. They have quickly gained traction—and big budgets—from Content Marketing departments looking for new and deeper ways for brands to engage with their customers.  What’s less clear is how you can tell if your branded podcast is delivering full bang for those bucks. The challenge is

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