How do you know if your audio campaign is working?
So, you’re running an audio campaign and you need to know if it’s building awareness or moving your brand up the affinity ladder. Or maybe you want to know if it’s reinforcing a perception or motivating purchase?
Our free (and short) video series offers a quick insight into how a Brand Lift Study can help.
What is a Brand Lift Study? What can I learn by doing one?
Simply fill in the form and we'll send you a short video that relates specifically to the audio type you need insights around. And as a bonus, get our Brand Lift Brief Template to help you get started.
Whether radio, podcasting or music streaming, our video series offers a quick insight into how a Brand Lift Study can help. Do you want to:
Check Impact on Awareness?
Brand-building starts at the top of the funnel. Is the campaign improving top-of-mind in your brand category?
Build Brand Affinity?
Your audio campaign may not on its own create brand love, but it can move your brand up the affinity ladder—from negative to neutral, from neutral to like.
Probe Purchase Consideration?
Even if your campaign isn’t converting to online purchase, it may be helping your listeners to consider purchase.
Move the Needle on Key Images?
Every campaign has at least one perception or brand pillar it’s hoping to develop or reinforce. Your Brand Lift Study can help you see if your campaign is hitting the mark.
No matter what type of audio, a Brand Lift Study custom-designed to your objectives will help you make informed decisions.
For Music Streaming
Our short videos are designed to inform while the Brand Lift Brief template will help to set you up for success.
Together you have a good place to start!