What is a Brand Lift Study and will it tell me what I need to know?
When you perform a brand lift study, you are engaging in a survey to help you understand the value or performance of your advertising or marketing in building your brand.
There are several different ways to conduct brand lift studies for audio and it’s here where Signal Hill’s expertise adds value.
We help you define the objectives, select the right measurement, analyze and interpret the results based on our experience having completed hundreds of brand lift studies for audio. Whether you’re looking to gauge brand recall, brand awareness, purchase intent, brand sentiment or anything in between we help you deliver data that can be understood and transformed into real-world actionable insights.
Do you want to:
How do you know if your audio campaign is working?
So, you’re running an audio campaign and you need to know if it’s building awareness or moving your brand up the favorability ladder. Or maybe you want to know if it’s reinforcing a key brand perception or driving consideration?
A Brand Lift Study can help. Watch the video below see what you can learn from doing a Brand Lift Study.
No matter what type of audio, each Brand Lift Study that meets your objectives will help you learn what you need to make informed decisions and increase the effectiveness of future audio advertising and marketing campaigns.