In case you missed it, Jacobs Media issued a wake-up call to the radio industry a few weeks ago with the release of their Techsurvey 2022. Results from the online survey of more than 30,000 listeners recruited from radio station databases across the US and Canada showed a decline in AM/FM tuning, even among these […]
Helping Radio Find Its Unique Value Proposition Read More »
We’ve been struck with a paradox ever since we started The Canadian Podcast Listener study back in 2017. Every year, we ask the monthly podcast listeners in our study when they started listening to podcasts and, typically, somewhere between 35 and 40 percent say they started their podcast journey in just the past year. That
The Paradox in Podcasting Growth Read More »
I love data. I would lose my research stripes if I didn’t. One thing I’ve learned over the years though is that data has its limits. When I turn on my laptop excited to pour over the results of a new study (researchers are easily entertained), a data point will sometimes jump off the page—that
Where Audio Data Ends and Understanding Begins Read More »
We might be biased but you can’t deny, it’s a great time to be doing podcast studies. Podcasts are on a roll. Listeners keep growing. Ad revenues are doubling every two years. Perhaps best of all, there’s still so much to learn. As podcasting stands ever taller on the audio landscape, it keeps changing. Going
Proving the Power of Podcast Advertising – What’s Next? Read More »
The podcasting industry has, a little uncomfortably, found itself in the spotlight the last couple of weeks with daily developments in the Joe Rogan/Spotify saga front and centre across all media outlets. First, a quick rewind. The story dates back to December when the Spotify exclusive podcast The Joe Rogan Experience (JRE) featured the controversial
Rogan & Spotify: The Public Weighs In Read More »
The audio landscape has been transformed in the past 25 years. The number of options and opportunities to listen to audio has exploded, creating a new excitement around audio in all its forms. The challenge for firms or organizations who are mapping out an audio strategy—or advertisers looking to capitalize on the growth of audio—is
Uncovering the What and Why Behind the Audio Boom Read More »
Lots of people are talking about audio these days. And for good reason. Smartphones and smart speakers have people listening to more audio and more different types of audio than ever. The downside, though, of talking about “audio” in general is that it can put every type of audio—radio, music streaming, and podcasts—into the same
All Audio is Not Alike: What Each Type Brings to Listeners and Advertisers Read More »
Looking back at it, the on-demand entertainment revolution has been going on for a full generation now. It’s been more than 20 years since PVRs and DVDs made it possible to watch digital copies of your favourite movies and TV shows on your schedule. And it’s 20+ years since Napster, then the iPod, delivered on
Where is the Growth of On-Demand Content Leading Us? Read More »
Apple and Spotify recently opened the door to helping podcasters set up paid subscriptions on their platforms. Meanwhile, though it went largely under the radar on this side of the ocean, Bauer Media in the UK rolled out a paid subscription package for radio, offering super fans of its Scala Radio, Jazz FM, Planet Rock
What Kind of Audio Will Listeners Pay to Subscribe to? Read More »
I have a confession. I’m a two-finger typist. When I got my first elective in middle school, the choice was typing or Latin. I went for Latin. Bad call. When I landed my first job writing radio ads, there was no time for remedial learning. I survived by clumsily bashing my two fingers into the
How Voice Tech is Helping to Make Audio Hot Read More »