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Five million new Canadian Adults have become Monthly podcast listeners since 2019

Podcasting in Canada is growing. This is something we talk about a lot in the industry, but it’s easy to lose perspective on what that growth really looks like when you’re focused on the year-over-year growth of monthly listening.We started tracking Canadian podcast listening in 2017 with The Canadian Podcast Listener, currently the longest-running and
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December 4, 2024

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Podcasting Is Global – Research Should Be Too

November 19, 2024 Audio Update, Brand Lift Study, Podcasting
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Why Marketers Need to Measure Consumer Intent

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podcast ad alignment

Podcast Ad Alignment Matters

October 22, 2024 Audio Update, Podcasting
podcast advertising trends

Podcast Advertising Trends: Branding is “In” 

October 8, 2024 Advertising research, Audio Update, Brand Lift Help, Branded Podcasts, Podcasting
Red Hat

Know Your Audience, Grow Your Audience: How Red Hat Cultivates Successful Branded Podcasts (with ROI)

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insights driven

Upping the Ad Effectiveness Game – from “Data-Driven” to “Insights-Driven”

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Listener Motivations Pave the Way to Podcast Growth and Ad Effectiveness

August 27, 2024 Advertising research, Audio Update, Podcasting
Brand Lift Insight

5 Reasons You’re Not Getting Enough Brand Lift Insight

August 6, 2024 Audio Update, Brand Lift Study, Podcasting

The Listening and Consumer Habits of the Black Podcast Audience

July 23, 2024 Audio Research, Audio Update

Why Maturing DTC and Direct Response Brands Need Brand Lift

July 9, 2024 Audio Update, Brand Lift Study, Podcasting
podcast ads

You Should Care How Listeners Feel About Your Podcast Ads

June 25, 2024 Advertising research, Audio Update, Podcasting
side hustler podcast listener

The Hidden Podcast Audience: The Side-Hustler

June 11, 2024 Audio Research, Audio Update, Brand Lift Study, Podcasting
business podcast listener

The Business Podcast Listener – Who They Are; How to Reach Them

May 21, 2024 Audio Research, Audio Update, Branded Podcasts, Podcasting
Branded integrations with podcasts

Measuring the Many Shades of Branded Integrations with Podcasts

May 7, 2024 Audio Update, Branded Podcasts, Podcasting
successful branded podcasts

What We’ve Learned About What Makes a Successful Branded Podcast

April 23, 2024 Audio Update, Brand Lift Study, Branded Podcasts, Podcasting
podcast ad reads

Driving Podcast Ad Innovation with Thought Leadership: Testing the Power of Talent Reads

April 9, 2024 Advertising research, Audio Update, Podcasting
b2b podcast

The Podcast Listening Habits of Highly Influential Executives

March 26, 2024 Audio Update, Brand Lift Study, Podcasting

The Case for Going Long(er) with Brand Lift

March 12, 2024 Audio Update, Brand Lift Study
podcast advertising effectiveness

Podcast Advertising Effectiveness: Getting a Wide Angle View

February 27, 2024 Advertising research, Audio Update, Brand Lift Study, Podcasting
upper funnel of podcast ads

The Value of Measuring the Upper Funnel for Podcast Ads

February 13, 2024 Advertising research, Audio Update, Podcasting