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The “Why” and “How” Behind Branded Podcast Performance

At Signal Hill Insights we’re proud to have just released our second annual Benchmark Report: Branded Podcasts. It’s the only report of its kind, analyzing survey responses from more than 15,000 podcast listeners, offering their opinion on branded podcast episodes, as well as how the podcast shaped how they feel about the brands behind them. Before
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February 18, 2025

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French Canadian podcast listeners

What the McCrispy Can Tell Us About Podcasting: A Case Study from French Canada

February 4, 2025 Audio Update, Canadian Podcast Listeners, Podcasting

142 Million Opportunities for Podcasting in 2025

January 21, 2025 Audio Update, Podcasting
lessons from listeners

5 Things We Learned from 65,000+ Audio Listeners in 2024

January 8, 2025 Audio Update, Podcasting
podcast listener

Five million new Canadian Adults have become Monthly podcast listeners since 2019

December 4, 2024 Audio Update, Branded Podcasts, Podcasting

Podcasting Is Global – Research Should Be Too

November 19, 2024 Audio Update, Brand Lift Study, Podcasting
Consumer intent

Why Marketers Need to Measure Consumer Intent

November 5, 2024 Advertising research, Audio Update, Brand Lift Study, Podcasting
podcast ad alignment

Podcast Ad Alignment Matters

October 22, 2024 Audio Update, Podcasting
podcast advertising trends

Podcast Advertising Trends: Branding is “In” 

October 8, 2024 Advertising research, Audio Update, Brand Lift Help, Branded Podcasts, Podcasting
Red Hat

Know Your Audience, Grow Your Audience: How Red Hat Cultivates Successful Branded Podcasts (with ROI)

September 24, 2024 Audio Update, Branded Podcasts, Podcasting
insights driven

Upping the Ad Effectiveness Game – from “Data-Driven” to “Insights-Driven”

September 10, 2024 Audio Update, Brand Lift Study, Podcasting

Listener Motivations Pave the Way to Podcast Growth and Ad Effectiveness

August 27, 2024 Advertising research, Audio Update, Podcasting
Brand Lift Insight

5 Reasons You’re Not Getting Enough Brand Lift Insight

August 6, 2024 Audio Update, Brand Lift Study, Podcasting

The Listening and Consumer Habits of the Black Podcast Audience

July 23, 2024 Audio Research, Audio Update

Why Maturing DTC and Direct Response Brands Need Brand Lift

July 9, 2024 Audio Update, Brand Lift Study, Podcasting
podcast ads

You Should Care How Listeners Feel About Your Podcast Ads

June 25, 2024 Advertising research, Audio Update, Podcasting
side hustler podcast listener

The Hidden Podcast Audience: The Side-Hustler

June 11, 2024 Audio Research, Audio Update, Brand Lift Study, Podcasting
business podcast listener

The Business Podcast Listener – Who They Are; How to Reach Them

May 21, 2024 Audio Research, Audio Update, Branded Podcasts, Podcasting
Branded integrations with podcasts

Measuring the Many Shades of Branded Integrations with Podcasts

May 7, 2024 Audio Update, Branded Podcasts, Podcasting
successful branded podcasts

What We’ve Learned About What Makes a Successful Branded Podcast

April 23, 2024 Audio Update, Brand Lift Study, Branded Podcasts, Podcasting
podcast ad reads

Driving Podcast Ad Innovation with Thought Leadership: Testing the Power of Talent Reads

April 9, 2024 Advertising research, Audio Update, Podcasting