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Are Podcasters and Listeners Missing the Advantages of Audio?

Dear Podcaster, when was the last time you reminded your audience they can listen to just the audio of your show?For anyone who’s been in podcasting for more than five years this sounds like an absurd question. But it’s not 2020 anymore, and it’s become abundantly clear that consumers no longer think of podcasts strictly
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December 2, 2025

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The Magic Formula: Podcast + Audience Research = Growth

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Canadian Monthly Podcast Audience grows 19% y/y, now comprising 46% of adult population

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Canadian podcast listening

Canadian Podcast Listening Reaches New High: 46% of Adults

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podcast movement

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news podcast

The News Podcast Audience Hits a New High, and Sees a Striking Change in Composition

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Brand suitability

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attribution and brand lift

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Advertisers and Agencies: 3 Reasons Your Host-Read Ad Creative Is Not Working

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podcast speaker

Smart TVs: the New Smart Speakers for Podcasts

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YouTube podcasting

YouTube Isn’t Dominating Podcasting

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podcast audience surveys

Go Straight to the Source: Four Reasons Why You Should Use Audience Surveys

May 14, 2025 Audience Research, Audio Update, Ethnographic Research

NEWS RELEASE: May 6, 2025

May 5, 2025 Audio Update, Press Release
branded content in podcasting

Unique Opportunity: A Spectrum of Branded Content in Podcasting

April 29, 2025 Audio Update, Brand Lift Study, Branded Podcasts, Podcasting
video podcast advertising

Why Signal Hill Is Measuring Video Podcast Ads, and Why Video Is a Net Gain for Podcasting

April 15, 2025 Advertising research, Audio Update, Brand Lift Study

Why Hit Play on a Podcast? Influencing the Decision to Listen.

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data insights

Data Builds the House of Insights

March 18, 2025 Audio Research, Audio Update
podcast audience

Four Ways to Use Audience Surveys for Podcasts, Video, Ads and Branded Content

March 4, 2025 Advertising research, Audience Research, Audio Update, Brand Lift Study

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