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Balance and Momentum: Strategic Insights from Podcast Movement 2025

In the panels, presentations, hallway discussions, and even over cocktails, a few recurring themes emerged during Podcast Movement 2025 that revealed an industry ready to mature beyond its adolescent phase and signal a shift in balancing podcasting as both an art and a business. Here are some takeaways we believe will help define success in
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September 2, 2025

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news podcast

The News Podcast Audience Hits a New High, and Sees a Striking Change in Composition

August 19, 2025 Audience Research, Audio Update, Brand Lift Study, Podcasting
Brand suitability

Verifying Brand Suitability with Brand Lift

August 5, 2025 Audio Update, Brand Lift Study, Podcasting
attribution and brand lift

Attribution & Brand Lift: Two Great Methods that Measure Better Together

July 22, 2025 Advertising research, Audio Update, Brand Lift Study, Podcasting

Advertisers and Agencies: 3 Reasons Your Host-Read Ad Creative Is Not Working

July 8, 2025 Audio Update
podcast speaker

Smart TVs: the New Smart Speakers for Podcasts

June 23, 2025 Audio Update, Podcasting
YouTube podcasting

YouTube Isn’t Dominating Podcasting

June 10, 2025 Audio Update, Brand Lift Study, Podcasting, Video Podcasting
podcast audience surveys

Go Straight to the Source: Four Reasons Why You Should Use Audience Surveys

May 14, 2025 Audience Research, Audio Update, Ethnographic Research

NEWS RELEASE: May 6, 2025

May 5, 2025 Audio Update, Press Release
branded content in podcasting

Unique Opportunity: A Spectrum of Branded Content in Podcasting

April 29, 2025 Audio Update, Brand Lift Study, Branded Podcasts, Podcasting
video podcast advertising

Why Signal Hill Is Measuring Video Podcast Ads, and Why Video Is a Net Gain for Podcasting

April 15, 2025 Advertising research, Audio Update, Brand Lift Study

Why Hit Play on a Podcast? Influencing the Decision to Listen.

April 1, 2025 Audio Update, Brand Lift Study, Canadian Podcast Listeners, Guest post, Podcasting
data insights

Data Builds the House of Insights

March 18, 2025 Audio Research, Audio Update
podcast audience

Four Ways to Use Audience Surveys for Podcasts, Video, Ads and Branded Content

March 4, 2025 Advertising research, Audience Research, Audio Update, Brand Lift Study

The “Why” and “How” Behind Branded Podcast Performance

February 18, 2025 Audio Update, Branded Podcasts
French Canadian podcast listeners

What the McCrispy Can Tell Us About Podcasting: A Case Study from French Canada

February 4, 2025 Audio Update, Canadian Podcast Listeners, Podcasting

142 Million Opportunities for Podcasting in 2025

January 21, 2025 Audio Update, Podcasting
lessons from listeners

5 Things We Learned from 65,000+ Audio Listeners in 2024

January 8, 2025 Audio Update, Podcasting
podcast listener

Five million new Canadian Adults have become Monthly podcast listeners since 2019

December 4, 2024 Audio Update, Branded Podcasts, Podcasting

Podcasting Is Global – Research Should Be Too

November 19, 2024 Audio Update, Brand Lift Study, Podcasting
Consumer intent

Why Marketers Need to Measure Consumer Intent

November 5, 2024 Advertising research, Audio Update, Brand Lift Study, Podcasting

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