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Podcasting at Advertising Week 2025: Trust, creativity, and smarter data drive audio’s momentum

Advertising Week New York packed the house this year — especially inside the Podcast Zone, where Sounds Profitable hosted two full days of sessions that were, quite literally, standing-room only. Our observation from the panels, and from that leaning-in audience of buyers, planners, marketers and creators in the house, is that podcasting isn’t waiting for
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October 14, 2025

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podcast audience growth

The Magic Formula: Podcast + Audience Research = Growth

September 30, 2025 Audience Research, Audio Update, Branded Podcasts, Podcasting

Canadian Monthly Podcast Audience grows 19% y/y, now comprising 46% of adult population

September 18, 2025 Audio Update, Press Release
Canadian podcast listening

Canadian Podcast Listening Reaches New High: 46% of Adults

September 16, 2025 Audio Update, Canadian Podcast Listeners, Podcasting
podcast movement

Balance and Momentum: Strategic Insights from Podcast Movement 2025

September 2, 2025 Audio Update, Brand Lift Help, Brand Lift Study, Branded Podcasts, Podcasting
news podcast

The News Podcast Audience Hits a New High, and Sees a Striking Change in Composition

August 19, 2025 Audience Research, Audio Update, Brand Lift Study, Podcasting
Brand suitability

Verifying Brand Suitability with Brand Lift

August 5, 2025 Audio Update, Brand Lift Study, Podcasting
attribution and brand lift

Attribution & Brand Lift: Two Great Methods that Measure Better Together

July 22, 2025 Advertising research, Audio Update, Brand Lift Study, Podcasting

Advertisers and Agencies: 3 Reasons Your Host-Read Ad Creative Is Not Working

July 8, 2025 Audio Update
podcast speaker

Smart TVs: the New Smart Speakers for Podcasts

June 23, 2025 Audio Update, Podcasting
YouTube podcasting

YouTube Isn’t Dominating Podcasting

June 10, 2025 Audio Update, Brand Lift Study, Podcasting, Video Podcasting
podcast audience surveys

Go Straight to the Source: Four Reasons Why You Should Use Audience Surveys

May 14, 2025 Audience Research, Audio Update, Ethnographic Research

NEWS RELEASE: May 6, 2025

May 5, 2025 Audio Update, Press Release
branded content in podcasting

Unique Opportunity: A Spectrum of Branded Content in Podcasting

April 29, 2025 Audio Update, Brand Lift Study, Branded Podcasts, Podcasting
video podcast advertising

Why Signal Hill Is Measuring Video Podcast Ads, and Why Video Is a Net Gain for Podcasting

April 15, 2025 Advertising research, Audio Update, Brand Lift Study

Why Hit Play on a Podcast? Influencing the Decision to Listen.

April 1, 2025 Audio Update, Brand Lift Study, Canadian Podcast Listeners, Guest post, Podcasting
data insights

Data Builds the House of Insights

March 18, 2025 Audio Research, Audio Update
podcast audience

Four Ways to Use Audience Surveys for Podcasts, Video, Ads and Branded Content

March 4, 2025 Advertising research, Audience Research, Audio Update, Brand Lift Study

The “Why” and “How” Behind Branded Podcast Performance

February 18, 2025 Audio Update, Branded Podcasts
French Canadian podcast listeners

What the McCrispy Can Tell Us About Podcasting: A Case Study from French Canada

February 4, 2025 Audio Update, Canadian Podcast Listeners, Podcasting

142 Million Opportunities for Podcasting in 2025

January 21, 2025 Audio Update, Podcasting

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