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Three Podcasting Trends We See from Surveying 66,000 Podcast Consumers in 2025

In 2025 the Signal Hill Insights team surveyed nine times more video podcast consumers for brand lift studies than in 2024.That’s just one of many changes we observed this past year. Overall we surveyed 29% more media consumers than the previous year, hitting 86,000 in total. The vast majority, 66,000, were monthly podcast consumers, an
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December 16, 2025

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