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Brand Lift Is the Incrementality Measure Brands Are Looking For

It’s table stakes to measure the outcome of an ad campaign. How did it shift awareness and perception of a brand? What actions, like a click or purchase, did it drive? But how do we isolate a campaign’s outcomes, with confidence?No attribution signal or metric is ever 100% deterministic. That is, while we can strongly associate
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February 24, 2026

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podcast genre target

ATTN Ad Buyers and Ad Planners: Strategically Improve Your Podcast Genre Targeting

February 10, 2026 Audience Research, Audio Update, Podcasting
podcast consumers

The Surprising Group of Podcast Consumers Comprising the New “Age of Acquisition” for Advertisers

January 27, 2026 Audience Research, Audio Update, Podcasting
2026 Canadian podcast listener trends

Guidance for 2026 on Video Podcasts, Promotion and Advertising from the Canadian Podcast Listener

January 14, 2026 Audio Update, Canadian Podcast Listeners, Podcasting

The Canadian Podcast Listener Releases Fresh Data on Video Podcasts, Promotion, Ad Avoidance, and More

January 14, 2026 Audio Update, Press Release
podcast trends

Three Podcasting Trends We See from Surveying 66,000 Podcast Consumers in 2025

December 16, 2025 Audio Update, Brand Lift Study, Podcasting
podcast audio advantages

Are Podcasters and Listeners Missing the Advantages of Audio?

December 2, 2025 Audience Research, Audio Update, Podcasting
podcast ad renewal

Four Ways Brand Lift Can Secure Ad Campaign Renewals

November 11, 2025 Audio Update, Brand Lift Study, Podcasting
preparing for brand lift study

How Do You Prepare Your Podcast and Network for Brand Lift?

October 28, 2025 Audio Update
Podcasting Advertising Week

Podcasting at Advertising Week 2025: Trust, creativity, and smarter data drive audio’s momentum

October 14, 2025 Advertising research, Audio Update, Brand Lift Study, Branded Podcasts, Podcasting
podcast audience growth

The Magic Formula: Podcast + Audience Research = Growth

September 30, 2025 Audience Research, Audio Update, Branded Podcasts, Podcasting

Canadian Monthly Podcast Audience grows 19% y/y, now comprising 46% of adult population

September 18, 2025 Audio Update, Press Release
Canadian podcast listening

Canadian Podcast Listening Reaches New High: 46% of Adults

September 16, 2025 Audio Update, Canadian Podcast Listeners, Podcasting
podcast movement

Balance and Momentum: Strategic Insights from Podcast Movement 2025

September 2, 2025 Audio Update, Brand Lift Help, Brand Lift Study, Branded Podcasts, Podcasting
news podcast

The News Podcast Audience Hits a New High, and Sees a Striking Change in Composition

August 19, 2025 Audience Research, Audio Update, Brand Lift Study, Podcasting
Brand suitability

Verifying Brand Suitability with Brand Lift

August 5, 2025 Audio Update, Brand Lift Study, Podcasting
attribution and brand lift

Attribution & Brand Lift: Two Great Methods that Measure Better Together

July 22, 2025 Advertising research, Audio Update, Brand Lift Study, Podcasting

Advertisers and Agencies: 3 Reasons Your Host-Read Ad Creative Is Not Working

July 8, 2025 Audio Update
podcast speaker

Smart TVs: the New Smart Speakers for Podcasts

June 23, 2025 Audio Update, Podcasting
YouTube podcasting

YouTube Isn’t Dominating Podcasting

June 10, 2025 Audio Update, Brand Lift Study, Podcasting, Video Podcasting
podcast audience surveys

Go Straight to the Source: Four Reasons Why You Should Use Audience Surveys

May 14, 2025 Audience Research, Audio Update, Ethnographic Research

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