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Why Signal Hill Is Measuring Video Podcast Ads, and Why Video Is a Net Gain for Podcasting

The growing prominence of YouTube in podcasting dominates industry conversations today. And for good reason. It changes much of how we all think about a “podcast.” At Signal Hill Insights, we’ve had a front row seat to watch the growth of YouTube as a podcast platform over the past six years. We first identified its use
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April 15, 2025

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Categories

Why Hit Play on a Podcast? Influencing the Decision to Listen.

April 1, 2025 Audio Update, Brand Lift Study, Canadian Podcast Listeners, Guest post, Podcasting
data insights

Data Builds the House of Insights

March 18, 2025 Audio Research, Audio Update
podcast audience

Four Ways to Use Audience Surveys for Podcasts, Video, Ads and Branded Content

March 4, 2025 Advertising research, Audience Research, Audio Update, Brand Lift Study

The “Why” and “How” Behind Branded Podcast Performance

February 18, 2025 Audio Update, Branded Podcasts
French Canadian podcast listeners

What the McCrispy Can Tell Us About Podcasting: A Case Study from French Canada

February 4, 2025 Audio Update, Canadian Podcast Listeners, Podcasting

142 Million Opportunities for Podcasting in 2025

January 21, 2025 Audio Update, Podcasting
lessons from listeners

5 Things We Learned from 65,000+ Audio Listeners in 2024

January 8, 2025 Audio Update, Podcasting
podcast listener

Five million new Canadian Adults have become Monthly podcast listeners since 2019

December 4, 2024 Audio Update, Branded Podcasts, Podcasting

Podcasting Is Global – Research Should Be Too

November 19, 2024 Audio Update, Brand Lift Study, Podcasting
Consumer intent

Why Marketers Need to Measure Consumer Intent

November 5, 2024 Advertising research, Audio Update, Brand Lift Study, Podcasting
podcast ad alignment

Podcast Ad Alignment Matters

October 22, 2024 Audio Update, Podcasting
podcast advertising trends

Podcast Advertising Trends: Branding is “In” 

October 8, 2024 Advertising research, Audio Update, Brand Lift Help, Branded Podcasts, Podcasting
Red Hat

Know Your Audience, Grow Your Audience: How Red Hat Cultivates Successful Branded Podcasts (with ROI)

September 24, 2024 Audio Update, Branded Podcasts, Podcasting
insights driven

Upping the Ad Effectiveness Game – from “Data-Driven” to “Insights-Driven”

September 10, 2024 Audio Update, Brand Lift Study, Podcasting

Listener Motivations Pave the Way to Podcast Growth and Ad Effectiveness

August 27, 2024 Advertising research, Audio Update, Podcasting
Brand Lift Insight

5 Reasons You’re Not Getting Enough Brand Lift Insight

August 6, 2024 Audio Update, Brand Lift Study, Podcasting

The Listening and Consumer Habits of the Black Podcast Audience

July 23, 2024 Audio Research, Audio Update

Why Maturing DTC and Direct Response Brands Need Brand Lift

July 9, 2024 Audio Update, Brand Lift Study, Podcasting
podcast ads

You Should Care How Listeners Feel About Your Podcast Ads

June 25, 2024 Advertising research, Audio Update, Podcasting
side hustler podcast listener

The Hidden Podcast Audience: The Side-Hustler

June 11, 2024 Audio Research, Audio Update, Brand Lift Study, Podcasting

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