Ethnographic Research

New Benchmarks Compare Brand Lift Between Audio and Video Podcast Ads, and More

In 2023, when YouTube established its beachhead as the most-used podcast platform, the Signal Hill Insights team measured brand lift for exactly zero video podcasts that year. Just a year later, in 2024, video was included in 24% of our podcast studies.  Responding to the clear needs of the marketplace, in April 2025 we formally […]

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Go Straight to the Source: Four Reasons Why You Should Use Audience Surveys

podcast audience surveys

At Signal Hill Insights, we’ve been seeing an uptick in requests for direct audience surveys from podcasters, broadcasters, agencies and brands. Despite innovations in digital identity technology, you are likely to have questions about your audience that can only be answered by inviting your audience to participate in a survey. Marketers, producers, sales execs are

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