While brand lift studies are an increasingly important way to assess a podcast ad campaign’s performance, it’s essential to go beyond the headlines to get the full benefit of the data. Let’s talk about why and how to do that. As podcasting continues to grow and develop as a medium, so does the volume and […]
Taking Brand Lift Studies for Podcasts Beyond the Headlines Read More »
To repeat ads, or not to repeat ads. That is the question that has been making the rounds of the podcast advertising blogosphere the last couple of months. In early July, Pierre Bouvard of Cumulus Media posted a blog citing what was at the time the most recent Podsights Benchmark Report showing that podcast ad
Does Podcast Advertising Have a Repetition Problem? Read More »
If you want an example of the power of audio, you don’t have to go any further than something we can all relate to: Dad jokes. Imagine you are reading a listicle titled “150 Dad Jokes So Bad They’re Actually Hilarious.” As you go through the entire list, you would probably roll your eyes at
Listen to Me: The Power of Audio for Understanding Read More »
We recently lifted the hood of our podcast content research to get a better idea of what is the most important thing you need to do to make your podcast so appealing it brings listeners back for more. As you know, when you’re competing with millions of podcasts, standing out is more than just getting your podcast a single download.
Digging Deeper: Making Your Podcast more Entertaining Read More »
Whether you agree that podcasts have a ‘discovery problem’ or not, there’s no doubt that the big players in the space are spending a lot of time, money and inventory to promote their shows and stand out from the (literally) millions of competing podcasts out there. The truth of the matter is all the promotion
The Key Drivers of Podcast Appeal Read More »
In case you missed it, Jacobs Media issued a wake-up call to the radio industry a few weeks ago with the release of their Techsurvey 2022. Results from the online survey of more than 30,000 listeners recruited from radio station databases across the US and Canada showed a decline in AM/FM tuning, even among these
Helping Radio Find Its Unique Value Proposition Read More »