Attention. That’s really what podcasters are asking of their audiences, and therefore that’s what advertisers are buying on podcasts. It’s also why a recent blog post from Dan Misener, co-founder of the podcast growth agency Bumper, got, uh, a lot of attention from the industry. Dan proposes a method to help podcasters to “[m]easure attention, […]
Brand Lift Is the Ad Attention Metric You’re Looking For Read More »
Over the last few months, the tone of a few widely circulated articles about podcasting have taken something of an abrupt turn. Unbridled optimism has been replaced by headlines projecting a rocky road ahead for podcasting or even a sense that podcasting’s best days were somehow behind us. It’s time to put the stories and
Filling Up the Glass: The Outlook for Podcast Advertising Read More »
I vividly remember when Bryan Barletta first pitched me his idea for Sounds Profitable. It was August 2020, and I was heading up podcast research at Stitcher, just a couple months before the company was acquired by SiriusXM. Being the height of the pandemic, of course we were on a Zoom call, but I barely
A Partnership that Sounds Profitable for the Podcast Industry Read More »
I am very excited to join the Signal Hill Insights team, especially right now. I think there is some vital work to do in support of growing podcasting, and Signal Hill is in a central position to do this. I cannot overstate the importance of independent third-party research in the development of any media platform.
Ready to (Third) Party for the Future of Podcasting Read More »
Last week was asi’s annual audio measurement conference, a gathering of mainly research and measurement experts held this year in Nice. I attended not just because of the location (although of course that didn’t hurt!), but also to understand current and future developments in audience measurement in the audio industry, particularly as it relates to
‘Got milk?’ may be the most iconic marketing campaign of all time. For 25 years through 2018, Annie Leibovitz took 180 photos of celebrities from Dennis Rodman to Taylor Swift to Kermit the Frog to Bill Clinton and Robert Dole, all proudly sporting a milk mustache. The campaign stood out for a number of reasons,
If There Was a Marketing Campaign to Promote Podcast Listening, What Would it Say? Read More »
To repeat ads, or not to repeat ads. That is the question that has been making the rounds of the podcast advertising blogosphere the last couple of months. In early July, Pierre Bouvard of Cumulus Media posted a blog citing what was at the time the most recent Podsights Benchmark Report showing that podcast ad
Does Podcast Advertising Have a Repetition Problem? Read More »
Takeaways from PM Evolutions At the end of March, Podcast Movement held the Evolutions conference in LA. It was a coming together of industry professionals and audio creators, big brands and independent companies. It was great to meet our podcast pals and associates in person. They were all delightfully more human than they were on
Podcasting at a Crossroads? Read More »
We might be biased but you can’t deny, it’s a great time to be doing podcast studies. Podcasts are on a roll. Listeners keep growing. Ad revenues are doubling every two years. Perhaps best of all, there’s still so much to learn. As podcasting stands ever taller on the audio landscape, it keeps changing. Going
Proving the Power of Podcast Advertising – What’s Next? Read More »
The neck-snapping growth of podcast ad revenues is good news for podcasters, but it also presents some fundamental challenges as we look ahead. The U.S. ad spend on podcasting has nearly doubled every two years since 2015. From an estimated $69m in 2015 to more than $1b in 2021, the IAB/PwC’s U.S. Podcast Advertising Revenue
How Can the Podcast Industry Best Manage the Ad Revenue Boom? Read More »