Advertising research

All Audio is Not Alike: What Each Type Brings to Listeners and Advertisers

Audio type

Lots of people are talking about audio these days. And for good reason. Smartphones and smart speakers have people listening to more audio and more different types of audio than ever. The downside, though, of talking about “audio” in general is that it can put every type of audio—radio, music streaming, and podcasts—into the same

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Survey Benchmarks are Only the Beginning

marker embedded in a large rock in front of the Noroton Volunteer Fire Department, Darien, Connecticut.

How Customization Adds Value to a Brand Lift Study        In civil engineering surveys, benchmarks (like the one above) provide a reference point from which other measurements can be taken. These are often quite literally set in stone because their value derives from being a static, unchanging point of comparison. Market research surveys

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Brand Lift Studies for Podcasts: The Controlled Exposure Approach

Conducting Brand Lift Studies for podcasts can be a challenge. It can be difficult to catch listeners ‘in the wild’ to see if your campaign is moving the needle on awareness, consideration or brand perceptions. But it also provides an opportunity. At the heart of the challenge is the magic power that makes podcasts so

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Brand Lift Studies: Seeing the Full Picture

Photo by Una Laurencic from Pexels

As we’ve been working on brand lift studies for radio, podcasts and music streaming lately, I’ve found myself thinking about my trips to art galleries. Sometimes, a gallery visit can be like taking an art history course. You can start by seeing what was valued by an ancient culture through their sculptures or pottery. Then

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