There’s no doubt that YouTube has become an important force in podcasting, primarily due to growing consumer preference for the video platform. The Cumulus Media / Signal Hill Insights Podcast Download study released in April 2023 marked the first time we saw YouTube overcome Spotify as the most used podcast consumption platform in the US. […]
YouTube Isn’t Dominating Podcasting Read More »
At Signal Hill Insights, we’ve been seeing an uptick in requests for direct audience surveys from podcasters, broadcasters, agencies and brands. Despite innovations in digital identity technology, you are likely to have questions about your audience that can only be answered by inviting your audience to participate in a survey. Marketers, producers, sales execs are
Go Straight to the Source: Four Reasons Why You Should Use Audience Surveys Read More »
Enhanced Video Podcast Metrics – including Video’s Overall Share of Consumption – Are Coming in The Canadian Podcast Listener 2025 May 6, 2025 – Leading audio-focused research firm Signal Hill Insights and Ulster Media announce expanded video podcast metrics will be added to The Canadian Podcast Listener 2025, the only full-census landscape survey of podcast
NEWS RELEASE: May 6, 2025 Read More »
Branded content in podcasting has been on my mind lately, and if it’s not on the mind of CMOs, brand marketers, content studios, podcasters and publishers – I think it should be! And here’s why… The just-released IAB / PwC Internet Advertising Revenue Report for 2024 calls out four factors driving podcasting’s revenue growth of
Unique Opportunity: A Spectrum of Branded Content in Podcasting Read More »
The growing prominence of YouTube in podcasting dominates industry conversations today. And for good reason. It changes much of how we all think about a “podcast.” At Signal Hill Insights, we’ve had a front row seat to watch the growth of YouTube as a podcast platform over the past six years. We first identified its
The ways in which podcast listeners are finding their next favorite show are constantly evolving. With discovery being so key to podcast growth, publishers and podcasts keep a keen eye on discovery trends year after year. It’s something we track in The Canadian Podcast Listener, so we’re pleased to present this guest post from our
Why Hit Play on a Podcast? Influencing the Decision to Listen. Read More »
If I had a dollar for every time a conference presenter or panelist said on stage that they’re “very data-driven,” well…. I’d be writing this from my beachfront veranda rather than my basement. Look, I understand what they mean. Having the right data is important – no argument there. But data is the raw stuff.
Data Builds the House of Insights Read More »
I have a simple question: How do you learn what audiences think about your podcast, video, branded content or ad campaign? Here’s the simple answer: You ask them. That’s not just simple, but so logical and straightforward you’d think we could stop there. So, why am I writing about it? First, it still surprises me
Four Ways to Use Audience Surveys for Podcasts, Video, Ads and Branded Content Read More »
At Signal Hill Insights we’re proud to have just released our second annual Benchmark Report: Branded Podcasts. It’s the only report of its kind, analyzing survey responses from more than 15,000 podcast listeners, offering their opinion on branded podcast episodes, as well as how the podcast shaped how they feel about the brands behind them.
The “Why” and “How” Behind Branded Podcast Performance Read More »
I eat too much fast food. Living 100 metres from a McDonalds means that the “big arches” tend to be my most-frequented chain, and yet it seems every time I pop in, there’s a different sandwich on the menu. Recently, my sodium-and-cholesterol-fueled brain made the connection between McDonald’s product strategy, and something I heard asked
What the McCrispy Can Tell Us About Podcasting: A Case Study from French Canada Read More »