Audio Update

Go Straight to the Source: Four Reasons Why You Should Use Audience Surveys

/ Audience Research, Audio Update, Ethnographic Research
podcast audience surveys

At Signal Hill Insights, we’ve been seeing an uptick in requests for direct audience surveys from podcasters, broadcasters, agencies and brands. Despite innovations in digital identity technology, you are likely to have questions about your audience that can only be answered by inviting your audience to participate in a survey. Marketers, producers, sales execs are […]

Go Straight to the Source: Four Reasons Why You Should Use Audience Surveys Read More »

Unique Opportunity: A Spectrum of Branded Content in Podcasting

/ Audio Update, Brand Lift Study, Branded Podcasts, Podcasting
branded content in podcasting

Branded content in podcasting has been on my mind lately, and if it’s not  on the mind of CMOs, brand marketers, content studios, podcasters and publishers – I think it should be! And here’s why… The just-released IAB / PwC Internet Advertising Revenue Report for 2024 calls out four factors driving podcasting’s revenue growth of

Unique Opportunity: A Spectrum of Branded Content in Podcasting Read More »

Why Signal Hill Is Measuring Video Podcast Ads, and Why Video Is a Net Gain for Podcasting

/ Advertising research, Audio Update, Brand Lift Study
video podcast advertising

The growing prominence of YouTube in podcasting dominates industry conversations today. And for good reason. It changes much of how we all think about a “podcast.” At Signal Hill Insights, we’ve had a front row seat to watch the growth of YouTube as a podcast platform over the past six years. We first identified its

Why Signal Hill Is Measuring Video Podcast Ads, and Why Video Is a Net Gain for Podcasting Read More »

Why Hit Play on a Podcast? Influencing the Decision to Listen.

/ Audio Update, Brand Lift Study, Canadian Podcast Listeners, Guest post, Podcasting

The ways in which podcast listeners are finding their next favorite show are constantly evolving. With discovery being so key to podcast growth, publishers and podcasts keep a keen eye on discovery trends year after year. It’s something we track in The Canadian Podcast Listener, so we’re pleased to present this guest post from our

Why Hit Play on a Podcast? Influencing the Decision to Listen. Read More »

Four Ways to Use Audience Surveys for Podcasts, Video, Ads and Branded Content

/ Advertising research, Audience Research, Audio Update, Brand Lift Study
podcast audience

I have a simple question:  How do you learn what audiences think about your podcast, video, branded content or ad campaign? Here’s the simple answer:  You ask them. That’s not just simple, but so logical and straightforward you’d think we could stop there. So, why am I writing about it? First, it still surprises me

Four Ways to Use Audience Surveys for Podcasts, Video, Ads and Branded Content Read More »

The “Why” and “How” Behind Branded Podcast Performance

/ Audio Update, Branded Podcasts

At Signal Hill Insights we’re proud to have just released our second annual Benchmark Report: Branded Podcasts. It’s the only report of its kind, analyzing survey responses from more than 15,000 podcast listeners, offering their opinion on branded podcast episodes, as well as how the podcast shaped how they feel about the brands behind them. 

The “Why” and “How” Behind Branded Podcast Performance Read More »

What the McCrispy Can Tell Us About Podcasting: A Case Study from French Canada

/ Audio Update, Canadian Podcast Listeners, Podcasting
French Canadian podcast listeners

I eat too much fast food. Living 100 metres from a McDonalds means that the “big arches” tend to be my most-frequented chain, and yet it seems every time I pop in, there’s a different sandwich on the menu. Recently, my sodium-and-cholesterol-fueled brain made the connection between McDonald’s product strategy, and something I heard asked

What the McCrispy Can Tell Us About Podcasting: A Case Study from French Canada Read More »