When you’re producing a podcast wouldn’t you like to know… …who’s in the audience? Not just basic demographics, but the interesting facts and qualities that directly relate to your objectives? …what your audience really thinks about your show? Not just reviews and social media chatter, but also the thoughts from among the majority whom you […]
The Magic Formula: Podcast + Audience Research = Growth Read More »
Canadian Monthly Podcast Audience grows 19% y/y, now comprising 46% of adult population September 17, 2025 – The Canadian Podcast Listener (CPL) has been back in the field to prepare for the December release of the 2025 report. The only comprehensive study of its kind, CPL delivers deep insights into Canadian podcast consumption: who’s consuming,
Canadian Monthly Podcast Audience grows 19% y/y, now comprising 46% of adult population Read More »
Nine years of Canadian insights 2018 was the second year of The Canadian Podcast Listener and the first year that I worked on the study. Since then, CPL has been the project I look forward to most each year. Being the largest and longest-running look at the Canadian podcast market makes it a source of
Canadian Podcast Listening Reaches New High: 46% of Adults Read More »
In the panels, presentations, hallway discussions, and even over cocktails, a few recurring themes emerged during Podcast Movement 2025 that revealed an industry ready to mature beyond its adolescent phase and signal a shift in balancing podcasting as both an art and a business. Here are some takeaways we believe will help define success in
Balance and Momentum: Strategic Insights from Podcast Movement 2025 Read More »
News has consistently been the second most-consumed category of podcasts since 2021, the first year of the survey of 12,000 adult podcast consumers that Signal Hill Insights conducts annually in the U.S. in support of Triton Digital’s Podcast Metrics Demos+. In the second quarter of this year the News genre hit a new high, with
The News Podcast Audience Hits a New High, and Sees a Striking Change in Composition Read More »
Your brand is adding podcasts to the ad mix, but some of your stakeholders are asking questions about brand suitability and safety. How do you know if a podcast is suitable for your brand? There are any number of standards, guidelines and tools that can use to help answer this. But what’s the underlying
Verifying Brand Suitability with Brand Lift Read More »
Attribution & Brand Lift: Two Great Methods that Measure Better Together “We’re only focused on conversions.” “Sales are our only KPI.” “Attribution moves the needle.” These are things I’ve heard over and over again talking to agencies and brands about their podcast and digital audio ad metrics. It’s usually during a conversation where they’re explaining
Attribution & Brand Lift: Two Great Methods that Measure Better Together Read More »
Podcasting stands out in its continued reliance on ad creative that is made by the podcast hosts themselves, rather than by a creative agency or studio. Though announcer-read and pre-produced creatives have made in-roads – especially for run-of-network, contextually-targeted and programmatic buys – host-read ads continue to be foundational for many campaigns. The prevailing logic
Advertisers and Agencies: 3 Reasons Your Host-Read Ad Creative Is Not Working Read More »
The first smart speaker – the Amazon Echo – debuted a little more than a decade ago. I remember hearing quite a bit of excitement in the podcasting community because many saw these new speakers as a boon for the medium. By 2021 the devices were in a third of US households, fueling more enthusiasm.
Smart TVs: the New Smart Speakers for Podcasts Read More »
There’s no doubt that YouTube has become an important force in podcasting, primarily due to growing consumer preference for the video platform. The Cumulus Media / Signal Hill Insights Podcast Download study released in April 2023 marked the first time we saw YouTube overcome Spotify as the most used podcast consumption platform in the US.
YouTube Isn’t Dominating Podcasting Read More »