It’s one of those COVID things. Since the pandemic closed all the gyms, my wife and I have been taking morning walks around our neighborhood to stay active and get some fresh air. Most days, we walk past a transit shelter poster frozen in time since January, blaring “Auténtica Cuba.” With COVID putting the brakes […]
What You Can’t See Can Help You: The Hidden Value of Brand-Building Read More »
In all the years I’ve worked in media research, I’ve noticed that most content can be split into two categories: broad and shallow, or narrow and deep. The first has greater reach, while the second has greater engagement. Think of it this way: Nearly a billion people around the world tune in to watch the
Are you Maroon 5 or Phish? The Yin and Yang of Content Read More »
Branded podcasts are flipping the script on the publisher/advertiser relationship. They have quickly gained traction—and big budgets—from Content Marketing departments looking for new and deeper ways for brands to engage with their customers. What’s less clear is how you can tell if your branded podcast is delivering full bang for those bucks. The challenge is
How Can You Tell When Branded Podcasts are Working? Read More »
Last year, my wife and I attended a live recording of “My Favorite Murder,” the popular true-crime podcast. In a two-hours-plus show, the first half hour or so featured the two hosts, Karen Kilgariff and Georgia Hardstark, informally bantering back and forth, cracking jokes, going on tangents, and generally chatting like girlfriends grabbing coffee. Their
Are Podcast Hosts Now Holding All the Cards? Read More »
The ability for consumers to pay for ad-free content is certainly not new, HBO being one legacy example. Now, with paid streaming services such as Spotify doing to the audio landscape what Netflix has done to movies and TV, the available options for advertisers to reach consumers of on-demand content are becoming more scarce. In
Podcasts: Helping Advertisers Reach the Engaged On-Demand Consumer Read More »