We recently lifted the hood of our podcast content research to get a better idea of what is the most important thing you need to do to make your podcast so appealing it brings listeners back for more. As you know, when you’re competing with millions of podcasts, standing out is more than just getting your podcast a single download. […]
Digging Deeper: Making Your Podcast more Entertaining Read More »
Whether you agree that podcasts have a ‘discovery problem’ or not, there’s no doubt that the big players in the space are spending a lot of time, money and inventory to promote their shows and stand out from the (literally) millions of competing podcasts out there. The truth of the matter is all the promotion
The Key Drivers of Podcast Appeal Read More »
A large part of the job of being a researcher is exploring and understanding people’s behaviours and thought processes; and it’s made more interesting when you can compare what you’re exploring with your own experiences and behaviours. To non-researchers it’s perhaps not the most exciting activity, but it’s been quite thought-provoking to go through this
When Your Favourite Podcast Changes its Stripes – a
Researcher’s Take Read More »
We’ve been struck with a paradox ever since we started The Canadian Podcast Listener study back in 2017. Every year, we ask the monthly podcast listeners in our study when they started listening to podcasts and, typically, somewhere between 35 and 40 percent say they started their podcast journey in just the past year. That
The Paradox in Podcasting Growth Read More »
Takeaways from PM Evolutions At the end of March, Podcast Movement held the Evolutions conference in LA. It was a coming together of industry professionals and audio creators, big brands and independent companies. It was great to meet our podcast pals and associates in person. They were all delightfully more human than they were on
Podcasting at a Crossroads? Read More »
What’s the point of a podcast? The answer to this intentionally vague question depends on who is answering. A hobbyist podcaster might be making their show just to get their voice out there (for better or worse), or to have some fun with their friends and maybe make some coffee money on the side. Podcast
Putting Podcast First in Branded Podcast Read More »
We might be biased but you can’t deny, it’s a great time to be doing podcast studies. Podcasts are on a roll. Listeners keep growing. Ad revenues are doubling every two years. Perhaps best of all, there’s still so much to learn. As podcasting stands ever taller on the audio landscape, it keeps changing. Going
Proving the Power of Podcast Advertising – What’s Next? Read More »
There’s been a lot of talk lately about hit podcasts. There’s of course the controversy surrounding podcasting’s megahit, The Joe Rogan Experience. And last month, a Bloomberg article caused a stir in the podcast industry by suggesting that the podcast business has reached an impasse because it isn’t producing enough new hits. The problem, according
Investing in the Longtail of Podcasts Read More »
The podcasting industry has, a little uncomfortably, found itself in the spotlight the last couple of weeks with daily developments in the Joe Rogan/Spotify saga front and centre across all media outlets. First, a quick rewind. The story dates back to December when the Spotify exclusive podcast The Joe Rogan Experience (JRE) featured the controversial
Rogan & Spotify: The Public Weighs In Read More »
The neck-snapping growth of podcast ad revenues is good news for podcasters, but it also presents some fundamental challenges as we look ahead. The U.S. ad spend on podcasting has nearly doubled every two years since 2015. From an estimated $69m in 2015 to more than $1b in 2021, the IAB/PwC’s U.S. Podcast Advertising Revenue
How Can the Podcast Industry Best Manage the Ad Revenue Boom? Read More »