While brand lift studies are an increasingly important way to assess a podcast ad campaign’s performance, it’s essential to go beyond the headlines to get the full benefit of the data. Let’s talk about why and how to do that. As podcasting continues to grow and develop as a medium, so does the volume and […]
Taking Brand Lift Studies for Podcasts Beyond the Headlines Read More »
To repeat ads, or not to repeat ads. That is the question that has been making the rounds of the podcast advertising blogosphere the last couple of months. In early July, Pierre Bouvard of Cumulus Media posted a blog citing what was at the time the most recent Podsights Benchmark Report showing that podcast ad
Does Podcast Advertising Have a Repetition Problem? Read More »
If you want an example of the power of audio, you don’t have to go any further than something we can all relate to: Dad jokes. Imagine you are reading a listicle titled “150 Dad Jokes So Bad They’re Actually Hilarious.” As you go through the entire list, you would probably roll your eyes at
Listen to Me: The Power of Audio for Understanding Read More »
We recently lifted the hood of our podcast content research to get a better idea of what is the most important thing you need to do to make your podcast so appealing it brings listeners back for more. As you know, when you’re competing with millions of podcasts, standing out is more than just getting your podcast a single download.
Digging Deeper: Making Your Podcast more Entertaining Read More »
Whether you agree that podcasts have a ‘discovery problem’ or not, there’s no doubt that the big players in the space are spending a lot of time, money and inventory to promote their shows and stand out from the (literally) millions of competing podcasts out there. The truth of the matter is all the promotion
The Key Drivers of Podcast Appeal Read More »
A large part of the job of being a researcher is exploring and understanding people’s behaviours and thought processes; and it’s made more interesting when you can compare what you’re exploring with your own experiences and behaviours. To non-researchers it’s perhaps not the most exciting activity, but it’s been quite thought-provoking to go through this
When Your Favourite Podcast Changes its Stripes – a
Researcher’s Take Read More »
We’ve been struck with a paradox ever since we started The Canadian Podcast Listener study back in 2017. Every year, we ask the monthly podcast listeners in our study when they started listening to podcasts and, typically, somewhere between 35 and 40 percent say they started their podcast journey in just the past year. That
The Paradox in Podcasting Growth Read More »
Takeaways from PM Evolutions At the end of March, Podcast Movement held the Evolutions conference in LA. It was a coming together of industry professionals and audio creators, big brands and independent companies. It was great to meet our podcast pals and associates in person. They were all delightfully more human than they were on
Podcasting at a Crossroads? Read More »
What’s the point of a podcast? The answer to this intentionally vague question depends on who is answering. A hobbyist podcaster might be making their show just to get their voice out there (for better or worse), or to have some fun with their friends and maybe make some coffee money on the side. Podcast
Putting Podcast First in Branded Podcast Read More »
We might be biased but you can’t deny, it’s a great time to be doing podcast studies. Podcasts are on a roll. Listeners keep growing. Ad revenues are doubling every two years. Perhaps best of all, there’s still so much to learn. As podcasting stands ever taller on the audio landscape, it keeps changing. Going
Proving the Power of Podcast Advertising – What’s Next? Read More »