Recently, Triton Digital released their 2022 U.S. Podcast Report, and it’s chock full of tasty data and overall positive news for podcasting. The top headline is that overall downloads are up 20% over 2021. Moreover, the average listener downloaded 1.1 more hours of content a week, too. The report also reveals some very strategic demographic […]
Digging the Demos in Triton’s 2022 U.S. Podcast Report Read More »
Over the last few months, the tone of a few widely circulated articles about podcasting have taken something of an abrupt turn. Unbridled optimism has been replaced by headlines projecting a rocky road ahead for podcasting or even a sense that podcasting’s best days were somehow behind us. It’s time to put the stories and
Filling Up the Glass: The Outlook for Podcast Advertising Read More »
I vividly remember when Bryan Barletta first pitched me his idea for Sounds Profitable. It was August 2020, and I was heading up podcast research at Stitcher, just a couple months before the company was acquired by SiriusXM. Being the height of the pandemic, of course we were on a Zoom call, but I barely
A Partnership that Sounds Profitable for the Podcast Industry Read More »
I am very excited to join the Signal Hill Insights team, especially right now. I think there is some vital work to do in support of growing podcasting, and Signal Hill is in a central position to do this. I cannot overstate the importance of independent third-party research in the development of any media platform.
Ready to (Third) Party for the Future of Podcasting Read More »
Being a researcher is always most rewarding when we get to collaborate with smart people who want to learn something—not just checking off the research box, but really getting to some kind of truth. This happened most recently in a brief research survey that came about in a rather out-of-the-box way. The study was a
Does Podcasting Really Need Blockbusters? Read More »
It’s been a crazy and a challenging year for audio. Dampened by recession fears, radio revenues have been slow to return as we emerge from the pandemic. Podcast ad dollars are still growing, yet the need for some podcast companies to scale back their grand ambitions has led to some layoffs. One of the fortunate
3 Big Things We Learned from Our Audio Research in 2022 Read More »
Last week was asi’s annual audio measurement conference, a gathering of mainly research and measurement experts held this year in Nice. I attended not just because of the location (although of course that didn’t hurt!), but also to understand current and future developments in audience measurement in the audio industry, particularly as it relates to
‘Got milk?’ may be the most iconic marketing campaign of all time. For 25 years through 2018, Annie Leibovitz took 180 photos of celebrities from Dennis Rodman to Taylor Swift to Kermit the Frog to Bill Clinton and Robert Dole, all proudly sporting a milk mustache. The campaign stood out for a number of reasons,
If There Was a Marketing Campaign to Promote Podcast Listening, What Would it Say? Read More »
Did the pandemic slow down the growth of podcast listening? Or is podcast listening dropping as everyone goes back to everyday life? The answer to both questions is a clear no, based on what we see from early results from The Canadian Podcast Listener 2022. Gains in podcast listening during the pandemic are holding and
New Listening Data Shows Bright Future for Podcast Growth Read More »
While brand lift studies are an increasingly important way to assess a podcast ad campaign’s performance, it’s essential to go beyond the headlines to get the full benefit of the data. Let’s talk about why and how to do that. As podcasting continues to grow and develop as a medium, so does the volume and
Taking Brand Lift Studies for Podcasts Beyond the Headlines Read More »