Branded podcasts are flipping the script on the publisher/advertiser relationship. They have quickly gained traction—and big budgets—from Content Marketing departments looking for new and deeper ways for brands to engage with their customers. What’s less clear is how you can tell if your branded podcast is delivering full bang for those bucks. The challenge is […]
How Can You Tell When Branded Podcasts are Working? Read More »
Last year, my wife and I attended a live recording of “My Favorite Murder,” the popular true-crime podcast. In a two-hours-plus show, the first half hour or so featured the two hosts, Karen Kilgariff and Georgia Hardstark, informally bantering back and forth, cracking jokes, going on tangents, and generally chatting like girlfriends grabbing coffee. Their
Are Podcast Hosts Now Holding All the Cards? Read More »
Yes, this is a crazy time to start a new research company. We’re all going through a serious rough patch. The fact is it wasn’t supposed to be that way. Why Signal Hill Insights? Signal Hill Insights began as a gleam in our eye about three years ago. Our friends at Pacific Content had just
What? You’re Launching Signal Hill Insights Now? Read More »
You don’t have to be Marshall McLuhan, or even understand him, to know that every medium has its natural strengths. TV works differently from radio, and radio fills a different set of needs than print. And it’s no great leap to see that the physical platforms on which each medium lives also play a role
Is Your Audio Content on Platform? Read More »
The ability for consumers to pay for ad-free content is certainly not new, HBO being one legacy example. Now, with paid streaming services such as Spotify doing to the audio landscape what Netflix has done to movies and TV, the available options for advertisers to reach consumers of on-demand content are becoming more scarce. In
Podcasts: Helping Advertisers Reach the Engaged On-Demand Consumer Read More »
There’s a touching scene in the Glen Campbell documentary, “I’ll Be Me.” Campbell, who is struggling with Alzheimer’s, is being asked by his doctor what year it is, then what month it is, and what season it is. Campbell answers: “I don’t need to know all that.” It’s as if it’s Campbell’s way of coping
You Don’t Need to Know All That Read More »