Like many people, in the depths of the first COVID-19 lockdown I picked up a new hobby. Nothing too wild, but with no real excitement week to week and nothing much to spend money on, I belatedly got into listening to vinyl. I listen to a lot of music, but in the past I’d avoided […]
Changing the Record: How Vinyl Illustrates our Different Listening Habits Read More »
While insulated from much of the disruption of the pandemic, podcast listening has been facing its own set of changes over the past couple of years. It was only a year and a half ago—two months into lockdown—that Joe Rogan took his $100 million payday from Spotify. Since then the pace of consolidation and acquisition
Podcast Listening Post-Pandemic: Some Early Observations Read More »
Data has often been called ‘the new oil.’ And, like oil, it has more value when it’s been refined. IDC projects that the world will create 163 zettabytes by 2025, 10 times the amount generated in 2017. How big is a zettabyte? Put in an audio context, a single zettabyte of storage could store 7.5
Integrating Big Data with Survey Data to Help Fill Gaps in Podcast Measurement Read More »
A couple of weeks ago, Spotify published the results of new research it conducted earlier this year exploring how people engage with different media. It’s an interesting read: the research uses neuromeasurement to get a sense of how the brain responds when we consume different types of content, and the results are written up in
How to Tell if the Media in your Ad Campaign are Effective Read More »
The audio landscape has been transformed in the past 25 years. The number of options and opportunities to listen to audio has exploded, creating a new excitement around audio in all its forms. The challenge for firms or organizations who are mapping out an audio strategy—or advertisers looking to capitalize on the growth of audio—is
Uncovering the What and Why Behind the Audio Boom Read More »
A curious thing is happening as new opportunities for audio are capturing the attention of advertisers. Instead of looking to invest new dollars in audio, it seems that most advertisers and agencies are shuffling dollars from one type of audio to another. Sadly, many of us working in audio are enabling this. Audio is hot
Helping Brands Think Outside the Audio Box: A Manifesto Read More »
I have an interesting relationship with Spotify… and it’s complicated. As someone who specializes in audio research, I’m fascinated by Spotify’s focus on data. With 365 million users, Spotify has a massive amount of data on music and podcast listening. And they use it in so many ways. As a Spotify listener, I like checking
Secrets from Spotify and The Beatles on Engaging Audio Content: It’s Something Personal Read More »
The sands are shifting under the feet of digital marketing as we march towards an online future that promises less personal tracking. The good news for audio is that the increased data privacy controls provide a window for audio to catch up in the data arms race and pick up a bigger share of ad
Increased Data Privacy Controls = New Opportunities for Audio Read More »
The most gratifying thing about doing research is when your findings solve a problem or otherwise make a difference. Researchers also love it when their studies start a conversation. We had the good fortune to do just that with a study we recently did with Radio Connects on how each type of audio—broadcast radio, podcasts,
How Can Radio Capitalize on its Ability to Connect with Listeners? Read More »
Facebook, Google and the like have changed a big part of the conversation around buying and selling advertising. At some point as you negotiate the ad buy, the agency or advertiser will say: “We need a Brand Lift Study.” That hasn’t typically been an easy ask for podcasts. With a lot of listening happening outside