Facebook, Google and the like have changed a big part of the conversation around buying and selling advertising. At some point as you negotiate the ad buy, the agency or advertiser will say: “We need a Brand Lift Study.” That hasn’t typically been an easy ask for podcasts. With a lot of listening happening outside […]
Lots of people are talking about audio these days. And for good reason. Smartphones and smart speakers have people listening to more audio and more different types of audio than ever. The downside, though, of talking about “audio” in general is that it can put every type of audio—radio, music streaming, and podcasts—into the same
All Audio is Not Alike: What Each Type Brings to Listeners and Advertisers Read More »
Looking back at it, the on-demand entertainment revolution has been going on for a full generation now. It’s been more than 20 years since PVRs and DVDs made it possible to watch digital copies of your favourite movies and TV shows on your schedule. And it’s 20+ years since Napster, then the iPod, delivered on
Where is the Growth of On-Demand Content Leading Us? Read More »
Apple and Spotify recently opened the door to helping podcasters set up paid subscriptions on their platforms. Meanwhile, though it went largely under the radar on this side of the ocean, Bauer Media in the UK rolled out a paid subscription package for radio, offering super fans of its Scala Radio, Jazz FM, Planet Rock
What Kind of Audio Will Listeners Pay to Subscribe to? Read More »
Part of the podcast explosion of the past few years has been the rise of branded podcasts. Done right, branded podcasts can be incredibly powerful. Not only do podcasts reach young, affluent consumers who favour ad-free content, but no other form of content marketing can deliver the deep engagement of podcasting and keep the audience
3 Lessons We’ve Learned from Top-Testing Branded Podcasts Read More »
Two notable anniversaries went unheralded last year. On June 22, 2020, the pop-up toaster celebrated its 100th birthday. A little more than four months later, commercial radio marked 100 years since the launch of KDKA Pittsburgh on Election Day, November 2, 1920. These two fixtures of 20th century life share more than an anniversary. They
Radio: the Humble Toaster of Audio Read More »
I have a confession. I’m a two-finger typist. When I got my first elective in middle school, the choice was typing or Latin. I went for Latin. Bad call. When I landed my first job writing radio ads, there was no time for remedial learning. I survived by clumsily bashing my two fingers into the
How Voice Tech is Helping to Make Audio Hot Read More »
There’s been a lot of talk about the Clubhouse live audio chat app over the past few months. The explosive growth of the invite-only, IOS-only app has certainly got the attention of those working in the audio world. Will the Clubhouse app kill podcasts? Is Clubhouse an update of live talk radio for the 2020s?
Who’s in the Club? Read More »
While the pandemic has put a pause on so much, it’s also pushed forward a world of change. That makes it a good time to be a researcher. But it also requires a re-think. You can’t keep doing the same old surveys asking the same old questions. For example, how would you put together a
One of the biggest challenges facing podcasting is discovery. It cuts both ways. Where can podcast listeners go to find their next great obsession? And, if you’re a podcaster, how do you get your podcast discovered among the 2 million or so podcasts crowding the playing field? We put our microscope on this a few
One in Two Million: How Listeners Discover New Podcasts Read More »