The sands are shifting under the feet of digital marketing as we march towards an online future that promises less personal tracking. The good news for audio is that the increased data privacy controls provide a window for audio to catch up in the data arms race and pick up a bigger share of ad […]
Increased Data Privacy Controls = New Opportunities for Audio Read More »
The most gratifying thing about doing research is when your findings solve a problem or otherwise make a difference. Researchers also love it when their studies start a conversation. We had the good fortune to do just that with a study we recently did with Radio Connects on how each type of audio—broadcast radio, podcasts,
How Can Radio Capitalize on its Ability to Connect with Listeners? Read More »
Facebook, Google and the like have changed a big part of the conversation around buying and selling advertising. At some point as you negotiate the ad buy, the agency or advertiser will say: “We need a Brand Lift Study.” That hasn’t typically been an easy ask for podcasts. With a lot of listening happening outside
Lots of people are talking about audio these days. And for good reason. Smartphones and smart speakers have people listening to more audio and more different types of audio than ever. The downside, though, of talking about “audio” in general is that it can put every type of audio—radio, music streaming, and podcasts—into the same
All Audio is Not Alike: What Each Type Brings to Listeners and Advertisers Read More »
Looking back at it, the on-demand entertainment revolution has been going on for a full generation now. It’s been more than 20 years since PVRs and DVDs made it possible to watch digital copies of your favourite movies and TV shows on your schedule. And it’s 20+ years since Napster, then the iPod, delivered on
Where is the Growth of On-Demand Content Leading Us? Read More »
Apple and Spotify recently opened the door to helping podcasters set up paid subscriptions on their platforms. Meanwhile, though it went largely under the radar on this side of the ocean, Bauer Media in the UK rolled out a paid subscription package for radio, offering super fans of its Scala Radio, Jazz FM, Planet Rock
What Kind of Audio Will Listeners Pay to Subscribe to? Read More »
Part of the podcast explosion of the past few years has been the rise of branded podcasts. Done right, branded podcasts can be incredibly powerful. Not only do podcasts reach young, affluent consumers who favour ad-free content, but no other form of content marketing can deliver the deep engagement of podcasting and keep the audience
3 Lessons We’ve Learned from Top-Testing Branded Podcasts Read More »
Two notable anniversaries went unheralded last year. On June 22, 2020, the pop-up toaster celebrated its 100th birthday. A little more than four months later, commercial radio marked 100 years since the launch of KDKA Pittsburgh on Election Day, November 2, 1920. These two fixtures of 20th century life share more than an anniversary. They
Radio: the Humble Toaster of Audio Read More »
I have a confession. I’m a two-finger typist. When I got my first elective in middle school, the choice was typing or Latin. I went for Latin. Bad call. When I landed my first job writing radio ads, there was no time for remedial learning. I survived by clumsily bashing my two fingers into the
How Voice Tech is Helping to Make Audio Hot Read More »
There’s been a lot of talk about the Clubhouse live audio chat app over the past few months. The explosive growth of the invite-only, IOS-only app has certainly got the attention of those working in the audio world. Will the Clubhouse app kill podcasts? Is Clubhouse an update of live talk radio for the 2020s?
Who’s in the Club? Read More »