Audience Research

The News Podcast Audience Hits a New High, and Sees a Striking Change in Composition

/ Audience Research, Audio Update, Brand Lift Study, Podcasting
news podcast

News has consistently been the second most-consumed category of podcasts since 2021, the first year of the survey of 12,000 adult podcast consumers that Signal Hill Insights conducts annually in the U.S. in support of Triton Digital’s Podcast Metrics Demos+. In the second quarter of this year the News genre hit a new high, with […]

The News Podcast Audience Hits a New High, and Sees a Striking Change in Composition Read More »

Go Straight to the Source: Four Reasons Why You Should Use Audience Surveys

/ Audience Research, Audio Update, Ethnographic Research
podcast audience surveys

At Signal Hill Insights, we’ve been seeing an uptick in requests for direct audience surveys from podcasters, broadcasters, agencies and brands. Despite innovations in digital identity technology, you are likely to have questions about your audience that can only be answered by inviting your audience to participate in a survey. Marketers, producers, sales execs are

Go Straight to the Source: Four Reasons Why You Should Use Audience Surveys Read More »

Four Ways to Use Audience Surveys for Podcasts, Video, Ads and Branded Content

/ Advertising research, Audience Research, Audio Update, Brand Lift Study
podcast audience

I have a simple question:  How do you learn what audiences think about your podcast, video, branded content or ad campaign? Here’s the simple answer:  You ask them. That’s not just simple, but so logical and straightforward you’d think we could stop there. So, why am I writing about it? First, it still surprises me

Four Ways to Use Audience Surveys for Podcasts, Video, Ads and Branded Content Read More »