When you’re producing a podcast wouldn’t you like to know… …who’s in the audience? Not just basic demographics, but the interesting facts and qualities that directly relate to your objectives? …what your audience really thinks about your show? Not just reviews and social media chatter, but also the thoughts from among the majority whom you […]
The Magic Formula: Podcast + Audience Research = Growth Read More »
News has consistently been the second most-consumed category of podcasts since 2021, the first year of the survey of 12,000 adult podcast consumers that Signal Hill Insights conducts annually in the U.S. in support of Triton Digital’s Podcast Metrics Demos+. In the second quarter of this year the News genre hit a new high, with
The News Podcast Audience Hits a New High, and Sees a Striking Change in Composition Read More »
At Signal Hill Insights, we’ve been seeing an uptick in requests for direct audience surveys from podcasters, broadcasters, agencies and brands. Despite innovations in digital identity technology, you are likely to have questions about your audience that can only be answered by inviting your audience to participate in a survey. Marketers, producers, sales execs are
Go Straight to the Source: Four Reasons Why You Should Use Audience Surveys Read More »
I have a simple question: How do you learn what audiences think about your podcast, video, branded content or ad campaign? Here’s the simple answer: You ask them. That’s not just simple, but so logical and straightforward you’d think we could stop there. So, why am I writing about it? First, it still surprises me
Four Ways to Use Audience Surveys for Podcasts, Video, Ads and Branded Content Read More »