New Frontiers in Brand Lift for Digital Audio

Brand Lift for Digital Audio

As we’ve explored in this series of posts, brand lift is a powerful methodology for measuring and understanding how an ad campaign’s message is resonating with audiences. That goes to show the return on investment when your goals are in the upper-funnel, like awareness, favorability, and intent. Without a doubt, proving that effectiveness is valuable […]

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What Is Brand Lift in Digital Audio and Podcasting?

What is brand lift?

You may be reading this because you’ve heard the term “brand lift” and are looking to understand more about what it is, how it works, and what it measures. Another term that sometimes gets used is, “brand health.” They’re sometimes used interchangeably, but “brand lift” is more commonly used for ad effectiveness. Let’s get into

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Making the Case for Podcasts on Younger Demo Ad Buys

We’re seeing a compelling case for podcasts as an increasingly important consideration in any ad campaigns targeting anyone under the age of 35. That’s our key takeaway from working as the research partner with Tom Webster and Bryan Barletta of Sounds Profitable in the new study The Medium Moves the Message: A Comparative Assessment of

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Brand Lift Is the Ad Attention Metric You’re Looking For

podcast brand lift

Attention. That’s really what podcasters are asking of their audiences, and therefore that’s what advertisers are buying on podcasts. It’s also why a recent blog post from Dan Misener, co-founder of the podcast growth agency Bumper, got, uh, a lot of attention from the industry. Dan proposes a method to help podcasters to “[m]easure attention,

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What Makes Podcasts a Powerful and Unique Medium for News

daily news podcasts

One of the most under-reported data points about podcasting is the popularity of news podcasts. Lost amid all the stories about Joe Rogan and true crime podcasts is the fact that a whole lot of people get their news from podcasts. The question is, why? And, more importantly, in today’s news-saturated media environment, what makes

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Digging the Demos in Triton’s 2022 U.S. Podcast Report

podcast audience survey

Recently, Triton Digital released their 2022 U.S. Podcast Report, and it’s chock full of tasty data and overall positive news for podcasting. The top headline is that overall downloads are up 20% over 2021. Moreover, the average listener downloaded 1.1 more hours of content a week, too.  The report also reveals some very strategic demographic

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