I am very excited to join the Signal Hill Insights team, especially right now. I think there is some vital work to do in support of growing podcasting, and Signal Hill is in a central position to do this. I cannot overstate the importance of independent third-party research in the development of any media platform. […]
Ready to (Third) Party for the Future of Podcasting Read More »
There’s been a lot of talk about the Clubhouse live audio chat app over the past few months. The explosive growth of the invite-only, IOS-only app has certainly got the attention of those working in the audio world. Will the Clubhouse app kill podcasts? Is Clubhouse an update of live talk radio for the 2020s?
Who’s in the Club? Read More »
While the pandemic has put a pause on so much, it’s also pushed forward a world of change. That makes it a good time to be a researcher. But it also requires a re-think. You can’t keep doing the same old surveys asking the same old questions. For example, how would you put together a
One of the biggest challenges facing podcasting is discovery. It cuts both ways. Where can podcast listeners go to find their next great obsession? And, if you’re a podcaster, how do you get your podcast discovered among the 2 million or so podcasts crowding the playing field? We put our microscope on this a few
One in Two Million: How Listeners Discover New Podcasts Read More »
How Customization Adds Value to a Brand Lift Study In civil engineering surveys, benchmarks (like the one above) provide a reference point from which other measurements can be taken. These are often quite literally set in stone because their value derives from being a static, unchanging point of comparison. Market research surveys
Survey Benchmarks are Only the Beginning Read More »