Your brand is adding podcasts to the ad mix, but some of your stakeholders are asking questions about brand suitability and safety. How do you know if a podcast is suitable for your brand? There are any number of standards, guidelines and tools that can use to help answer this. But what’s the underlying […]
Verifying Brand Suitability with Brand Lift Read More »
Attribution & Brand Lift: Two Great Methods that Measure Better Together “We’re only focused on conversions.” “Sales are our only KPI.” “Attribution moves the needle.” These are things I’ve heard over and over again talking to agencies and brands about their podcast and digital audio ad metrics. It’s usually during a conversation where they’re explaining
Attribution & Brand Lift: Two Great Methods that Measure Better Together Read More »
Podcasting stands out in its continued reliance on ad creative that is made by the podcast hosts themselves, rather than by a creative agency or studio. Though announcer-read and pre-produced creatives have made in-roads – especially for run-of-network, contextually-targeted and programmatic buys – host-read ads continue to be foundational for many campaigns. The prevailing logic
Advertisers and Agencies: 3 Reasons Your Host-Read Ad Creative Is Not Working Read More »
The first smart speaker – the Amazon Echo – debuted a little more than a decade ago. I remember hearing quite a bit of excitement in the podcasting community because many saw these new speakers as a boon for the medium. By 2021 the devices were in a third of US households, fueling more enthusiasm.
Smart TVs: the New Smart Speakers for Podcasts Read More »
There’s no doubt that YouTube has become an important force in podcasting, primarily due to growing consumer preference for the video platform. The Cumulus Media / Signal Hill Insights Podcast Download study released in April 2023 marked the first time we saw YouTube overcome Spotify as the most used podcast consumption platform in the US.
YouTube Isn’t Dominating Podcasting Read More »
At Signal Hill Insights, we’ve been seeing an uptick in requests for direct audience surveys from podcasters, broadcasters, agencies and brands. Despite innovations in digital identity technology, you are likely to have questions about your audience that can only be answered by inviting your audience to participate in a survey. Marketers, producers, sales execs are
Go Straight to the Source: Four Reasons Why You Should Use Audience Surveys Read More »
Enhanced Video Podcast Metrics – including Video’s Overall Share of Consumption – Are Coming in The Canadian Podcast Listener 2025 May 6, 2025 – Leading audio-focused research firm Signal Hill Insights and Ulster Media announce expanded video podcast metrics will be added to The Canadian Podcast Listener 2025, the only full-census landscape survey of podcast
NEWS RELEASE: May 6, 2025 Read More »
Branded content in podcasting has been on my mind lately, and if it’s not on the mind of CMOs, brand marketers, content studios, podcasters and publishers – I think it should be! And here’s why… The just-released IAB / PwC Internet Advertising Revenue Report for 2024 calls out four factors driving podcasting’s revenue growth of
Unique Opportunity: A Spectrum of Branded Content in Podcasting Read More »
The growing prominence of YouTube in podcasting dominates industry conversations today. And for good reason. It changes much of how we all think about a “podcast.” At Signal Hill Insights, we’ve had a front row seat to watch the growth of YouTube as a podcast platform over the past six years. We first identified its
The ways in which podcast listeners are finding their next favorite show are constantly evolving. With discovery being so key to podcast growth, publishers and podcasts keep a keen eye on discovery trends year after year. It’s something we track in The Canadian Podcast Listener, so we’re pleased to present this guest post from our
Why Hit Play on a Podcast? Influencing the Decision to Listen. Read More »