Audio Measurement

It’s Easy to Measure Streaming Audio (Along with Your Podcasts)

/ Audio Update, Streaming audio
audio streaming, music streaming

Streaming audio had a head-start on podcasting in establishing digital audio advertising. It’s been around a little longer, becoming practical in the late 90s, while podcasting emerged around 2003.  Ads on streaming audio didn’t quite coalesce into an industry until the mid-2000s, but that’s still earlier than podcasts. That can make streaming audio advertising seem […]

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The State of Audio Measurement: Notes from the asi International Radio & Audio Conference

/ Advertising research, Audio Update, Radio
audio measurement

Last week was asi’s annual audio measurement conference, a gathering of mainly research and measurement experts held this year in Nice. I attended not just because of the location (although of course that didn’t hurt!), but also to understand current and future developments in audience measurement in the audio industry, particularly as it relates to

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