Whether you agree that podcasts have a ‘discovery problem’ or not, there’s no doubt that the big players in the space are spending a lot of time, money and inventory to promote their shows and stand out from the (literally) millions of competing podcasts out there. The truth of the matter is all the promotion […]
The Key Drivers of Podcast Appeal Read More »
In case you missed it, Jacobs Media issued a wake-up call to the radio industry a few weeks ago with the release of their Techsurvey 2022. Results from the online survey of more than 30,000 listeners recruited from radio station databases across the US and Canada showed a decline in AM/FM tuning, even among these
Helping Radio Find Its Unique Value Proposition Read More »
A large part of the job of being a researcher is exploring and understanding people’s behaviours and thought processes; and it’s made more interesting when you can compare what you’re exploring with your own experiences and behaviours. To non-researchers it’s perhaps not the most exciting activity, but it’s been quite thought-provoking to go through this
When Your Favourite Podcast Changes its Stripes – a
Researcher’s Take Read More »
We’ve been struck with a paradox ever since we started The Canadian Podcast Listener study back in 2017. Every year, we ask the monthly podcast listeners in our study when they started listening to podcasts and, typically, somewhere between 35 and 40 percent say they started their podcast journey in just the past year. That
The Paradox in Podcasting Growth Read More »
I love data. I would lose my research stripes if I didn’t. One thing I’ve learned over the years though is that data has its limits. When I turn on my laptop excited to pour over the results of a new study (researchers are easily entertained), a data point will sometimes jump off the page—that
Where Audio Data Ends and Understanding Begins Read More »
Takeaways from PM Evolutions At the end of March, Podcast Movement held the Evolutions conference in LA. It was a coming together of industry professionals and audio creators, big brands and independent companies. It was great to meet our podcast pals and associates in person. They were all delightfully more human than they were on
Podcasting at a Crossroads? Read More »
What’s the point of a podcast? The answer to this intentionally vague question depends on who is answering. A hobbyist podcaster might be making their show just to get their voice out there (for better or worse), or to have some fun with their friends and maybe make some coffee money on the side. Podcast
Putting Podcast First in Branded Podcast Read More »
We might be biased but you can’t deny, it’s a great time to be doing podcast studies. Podcasts are on a roll. Listeners keep growing. Ad revenues are doubling every two years. Perhaps best of all, there’s still so much to learn. As podcasting stands ever taller on the audio landscape, it keeps changing. Going
Proving the Power of Podcast Advertising – What’s Next? Read More »
There’s been a lot of talk lately about hit podcasts. There’s of course the controversy surrounding podcasting’s megahit, The Joe Rogan Experience. And last month, a Bloomberg article caused a stir in the podcast industry by suggesting that the podcast business has reached an impasse because it isn’t producing enough new hits. The problem, according
Investing in the Longtail of Podcasts Read More »
The podcasting industry has, a little uncomfortably, found itself in the spotlight the last couple of weeks with daily developments in the Joe Rogan/Spotify saga front and centre across all media outlets. First, a quick rewind. The story dates back to December when the Spotify exclusive podcast The Joe Rogan Experience (JRE) featured the controversial
Rogan & Spotify: The Public Weighs In Read More »