When Your Favourite Podcast Changes its Stripes – a
Researcher’s Take

/ Podcasting
favourite podcast

A large part of the job of being a researcher is exploring and understanding people’s behaviours and thought processes; and it’s made more interesting when you can compare what you’re exploring with your own experiences and behaviours. To non-researchers it’s perhaps not the most exciting activity, but it’s been quite thought-provoking to go through this […]

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Proving the Power of Podcast Advertising – What’s Next?

/ Advertising research, Audio Research, Podcasting
podcast adveertising

We might be biased but you can’t deny, it’s a great time to be doing podcast studies. Podcasts are on a roll. Listeners keep growing. Ad revenues are doubling every two years. Perhaps best of all, there’s still so much to learn. As podcasting stands ever taller on the audio landscape, it keeps changing. Going

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How Can the Podcast Industry Best Manage the Ad Revenue Boom?

/ Advertising research, Podcasting
podcast ad revenue

The neck-snapping growth of podcast ad revenues is good news for podcasters, but it also presents some fundamental challenges as we look ahead. The U.S. ad spend on podcasting has nearly doubled every two years since 2015. From an estimated $69m in 2015 to more than $1b in 2021, the IAB/PwC’s U.S. Podcast Advertising Revenue

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