Video Podcasting

Apple’s Video Podcast Impact: What the Audience Data Says

/ Audience Research, Audio Update, Podcasting, Video Podcasting
Apple video podcast

After a brief period in which “video podcasts versus audio podcasts” was not the main news story in the podcast industry space, Apple has reinvigorated the discussion by introducing a new method for viewing video podcasts. The HTTP Live Streaming (HLS) method certainly sounds like an improvement over previous methods of watching video in Apple […]

Apple’s Video Podcast Impact: What the Audience Data Says Read More »

YouTube Isn’t Dominating Podcasting

/ Audio Update, Brand Lift Study, Podcasting, Video Podcasting
YouTube podcasting

There’s no doubt that YouTube has become an important force in podcasting, primarily due to growing consumer preference for the video platform. The Cumulus Media / Signal Hill Insights Podcast Download study released in April 2023 marked the first time we saw YouTube overcome Spotify as the most used podcast consumption platform in the US.

YouTube Isn’t Dominating Podcasting Read More »