I’m looking forward to Podcast Movement next week where I’ll be presenting “4 Keys for Holistic Campaign Measurement” on Wednesday, Aug. 23, at 3:15 PM. I’ve been having a lot of conversations about this with folks from across the industry – including publishers, ad sellers and buyers – and wanted to take it to a […]
Why Podcasters and Publishers Should Lean into Ad Measurement Read More »
Now that we’ve reviewed what brand lift is, and how we go about measuring it, it’s time to address where we can apply the method. I specifically get a lot of questions about podcasts. Can you measure host-read ads? How about direct-ad-injected (DAI)? Or, even branded series? The short answer is: yes. There’s a brand
What Can We Measure with Brand Lift? Read More »
In my last post I defined what brand lift is, how it’s distinct from other forms of lift measurement, and why a brand should use this ad effectiveness method. In this installment – part two of four – I’m going to dive into some of the practical details of how brand lift studies are measured.
How Does Brand Lift Work for Audio and Podcasts? Read More »
You may be reading this because you’ve heard the term “brand lift” and are looking to understand more about what it is, how it works, and what it measures. Another term that sometimes gets used is, “brand health.” They’re sometimes used interchangeably, but “brand lift” is more commonly used for ad effectiveness. Let’s get into
What Is Brand Lift in Digital Audio and Podcasting? Read More »