BRAND LIFT STUDIES
When you need to know your message is working
We take a multi-level approach to tell you how your message is resonating with audiences. We work with you to define the sentiments that you are looking to communicate, and we evaluate their impact in the environment that consumers would be exposed to it.
Questions are customized to balance your unique business needs with standardized questions so you can compare your campaign’s performance against our existing benchmarks.
Our Approach to Brand Lift
A few of the ways we evaluate brand lift:
- Controlled Exposure tests replicate the exposure a consumer would have to your campaign “in the wild,” and compare their attitudes towards your brand with those of a control group.
- In Pre-and-Post Studies, we follow your media campaign, comparing brand perceptions before and after the campaign. Can be combined with playback of creative in the post study to gain insights on your creative.
- Our Multi-Sponsor Effectiveness Studies offer a cost-effective way to conduct controlled exposure tests for multiple brands at once. Using the exposed group for one brand as the control group for the other also means less time in field.