Measure Your Branded Podcast
Knowing what you CAN measure is half the solution. The other half is HOW you measure it.
Great branded podcasts deeply engage listeners with stories that educate, enlighten and entertain. They work for brands by fostering connection, providing value and creating a “halo effect” of positive associations – this is the return on investment.
This unique impact of branded podcasts can be measured – and our FREE 4-part email series is here to tell you the ‘why’ and the ‘how’.
In this free four-part email series, we’ll show you how to go beyond just counting downloads and to obtain real responses from real listeners, demonstrating the ROI of branded podcasts. You’ll learn how research generates practical insights to optimize your production, and drive renewals.
- Why you should have a branded podcast measurement strategy
- The metrics that demonstrate the unique impact of branded podcasts
- How to get those metrics
- Why measurement is an investment in continued success
- How to leverage this research to drive renewals
Brand lift measures how an ad affects, and changes, a listener’s perception of a brand. We all know that branded content isn’t the same as running an ad; however, the affect it has on brand perception can (and should) be measured using the foundations of how we would usually measure ad effectiveness.
This means that you no longer have to use confusing calculations or educated guesses. You can refer to hard numbers and make more accurate predictions and more effective improvements. Sound too good to be true? This is why this email course was created – to help you better understand how this is possible and the impact it can have on your branded podcast.