PODCAST BENCHMARK REPORT:
How Podcasts Impact Brand Perceptions
Our 2026 Benchmark Report is here!
As a leader in Podcast Brand Lift Studies, Signal Hill Insights has tested more major brands’ own podcasts than anyone else, analyzing the performance of series from brands like Atlassian, Dell Technologies, Ford, OnStar and US Bank.
From our extensive research in branded podcast effectiveness, we’re sharing performance benchmarks and practical takeaways you can use in planning, executing and evaluating your own branded podcast strategy.
In this first report we focus on results from 24,922
consumers exposed to standard pre-, mid-, or post-roll
ads. You’ll find results for this category of ads overall, and
broken down by gender.
The goal is to provide a more comprehensive and articulate view
of podcast advertising effectiveness that advertisers and publishers can use
for planning and better understanding the impact of their campaigns.
PLEASE NOTE: In order to receive the report you MUST confirm your email address – please check your spam folder.
