Nine years of Canadian insights 2018 was the second year of The Canadian Podcast Listener and the first year that I worked on the study. Since then, CPL has been the project I look forward to most each year. Being the largest and longest-running look at the Canadian podcast market makes it a source of […]
Canadian Podcast Listening Reaches New High: 46% of Adults Read More »
The ways in which podcast listeners are finding their next favorite show are constantly evolving. With discovery being so key to podcast growth, publishers and podcasts keep a keen eye on discovery trends year after year. It’s something we track in The Canadian Podcast Listener, so we’re pleased to present this guest post from our
Why Hit Play on a Podcast? Influencing the Decision to Listen. Read More »
I eat too much fast food. Living 100 metres from a McDonalds means that the “big arches” tend to be my most-frequented chain, and yet it seems every time I pop in, there’s a different sandwich on the menu. Recently, my sodium-and-cholesterol-fueled brain made the connection between McDonald’s product strategy, and something I heard asked
What the McCrispy Can Tell Us About Podcasting: A Case Study from French Canada Read More »