Signal Hill Insights welcomes veteran media research executive Kelly Fedoruk to lead client services and growth
TORONTO, Canada – November 5, 2026 – Leading audio-first research firm Signal Hill Insights is excited to announce veteran media research executive Kelly Fedoruk as head of Client Services and Growth. Fedoruk will lead Signal Hill Insights’ efforts in building and growing strategic client partnerships, delivering cutting edge audience and advertising measurement solutions to meet the challenges posed by the quickly changing audio and video marketplaces.
Fedoruk brings more than 25 years in the advertising and media strategy space. With previous roles at Publicis, Corus, Vividata, and Guideline, she developed strong expertise in the consumer insights, measurement, and survey space. Known for her honest approach in Client Services, Fedoruk prioritizes a strategic partnership in order to turn client conversations into lasting collaborations.
Paul Riismandel, Signal Hill Insights President and CEO said, “Kelly is known for building effective long-term client relationships based on trust, responsiveness and a clear understanding of client needs. We’re excited she’s joining us in continuing to forge Signal Hill Insights’ leadership in audio and media research.”
Delivering data and insights is only a jumping off point for Fedoruk. With astute attention to where the client sits in the market, she anticipates what will help their business and lead to real growth.
Fedoruk adds, “I’m really looking forward to working with a top team and delivering real outcomes for Signal Hill Insights clients and partners.”
Signal Hill Insights is an audio-first research firm with a core focus on brand lift studies for audio and video podcasts, streaming audio and radio, and survey-driven audience insights. Signal Hill partners with broadcasters, publishers and advertisers on custom research solutions for audio, including industry leaders like Acast, ALLCITY Network, American Public Media, Audioboom, Libsyn, Lower Street, Cumulus/Westwood One, SiriusXM Media, and Triton Digital.
For more information contact:
Paul Riismandel, President/CEO
Carolyn Bergshoeff, Marketing Director
