BRAND HEALTH STUDIES
Ensure your media brand is operating at peak performance with a brand health study
A strong brand sets you up for success. Where you are now and where you want to go tomorrow. Both on and off platform.
Our approach to brand health is founded on two pillars:
1) understanding the building blocks for a successful brand; and
2) how your brand performs on those measures.
We start by verifying what your target audience values, and identifying the key point of differentiation for your brand. We follow up with regular tracking of how you and your competitors measure up. Where you stand on what you stand for.
Our Approach to a Brand Health Study
Among the questions we answer in our Brand Health Studies:
- What are the ‘table stakes’ markers for a leading brand in your category and among your target?
- Who owns the top-of-mind position for the key images, and who’s in the consideration set?
- Are you moving the needle, making progress against your brand goals?
- Is your brand strength matching up to success in the marketplace?
Working with Signal Hill Insights has been a fantastic experience and a true collaboration. Their commitment to quality, expertise in survey-based research, and the knowledge of how to apply research to Audio, is unparalleled.
Daryl BattagliaSVP, Market Development & Strategy, Triton Digital 