It’s Easy to Measure Streaming Audio (Along with Your Podcasts)

/ Audio Update, Streaming audio
audio streaming, music streaming

Streaming audio had a head-start on podcasting in establishing digital audio advertising. It’s been around a little longer, becoming practical in the late 90s, while podcasting emerged around 2003.  Ads on streaming audio didn’t quite coalesce into an industry until the mid-2000s, but that’s still earlier than podcasts. That can make streaming audio advertising seem […]

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